目的 为了实现红色文化中雷锋文化在当代的传承与创造性发展,从情感化设计的视角下探究辽宁雷锋文创产品设计的应用。方法 首先,雷锋文化文创产品根据情感化理论对用户进行需求分析,并收KANO问卷;其次,运用KANO模型问卷收集数据,分析结果,筛选并规划相关内容并结合Better-Worse系数分析,构建四分位图,对用户的需求结果进行重要程度排序。结果 结合雷锋IP形象元素进行了雷锋盲盒文创产品设计,提高了用户的满意度。结论 以情感化设计为切入点,深入探究雷锋文创产品在辽宁地域文化中的运用,通过分析辽宁“六地”文化与雷锋精神的内在联系,研究如何将情感化元素融入雷锋文创产品的色彩、图案、元素等方面,旨在提升雷锋文创产品的情感价值与文化内涵,增强消费者的情感共鸣与雷锋文化认同感,为文化传承与再设计提供相关的理论支持与参考。
Abstract
The work aims to explore the application of the design of cultural and creative products related to Lei Feng in Liaoning Province from the perspective of emotional design to achieve the inheritance and creative development of Lei Feng culture within the red culture in the contemporary era. Firstly, the needs of users were analyzed based on the emotional design theory, and KANO questionnaires were collected. Secondly, the results were analyzed and filtered using the KANO model questionnaire format. Finally, by combining Better-Worse coefficient analysis, a quadrant chart was constructed to prioritize the importance of user needs. Combining Lei Feng's IP image elements, a Lei Feng blind box cultural and creative product was designed to enhance user satisfaction. In conclusion, taking emotional design as the entry point, this study delves into the application of Lei Feng cultural and creative products within the regional culture of Liaoning. By analyzing the intrinsic connection between Liaoning's "Six Places" culture and the spirit of Lei Feng, it explores how to integrate emotional design elements into aspects such as color, patterns, and elements of Lei Feng cultural and creative products. The aim is to enhance the emotional value and cultural connotation of Lei Feng cultural and creative products, strengthen consumers' emotional resonance and cultural identification with Lei Feng culture, and provide theoretical support and reference for cultural inheritance and redesign.
关键词
情感化元素 /
雷锋文化 /
文创产品 /
辽宁“六地”文化 /
KANO模型
Key words
emotional elements /
Lei Feng culture /
cultural and creative products /
Liaoning's "six places" culture /
Kano model
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基金
2022年度辽宁省社会科学规划基金项目（L22BXW017）; 2023年度辽宁省教育厅高校基本科研项目（JYTMS20231462）
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