数智时代清微宫意境再生与文旅产品叙事设计研究

张晓熙; 黄居奕; 张圣阳; 左配齐

doi:10.19554/j.cnki.1001-3563.2026.06.033

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (6) : 375-387. DOI: 10.19554/j.cnki.1001-3563.2026.06.033

设计研讨

数智时代清微宫意境再生与文旅产品叙事设计研究

张晓熙^*, 黄居奕, 张圣阳, 左配齐

作者信息 +

Artistic Conception Regeneration of the Qingwei Palace and Narrative Design of Cultural Tourism Products in the Digital Age

ZHANG Xiaoxi^*, HUANG Juyi, ZHANG Shengyang, ZUO Peiqi

Author information +

文章历史 +

摘要

目的旨在深入探讨数智时代文化遗产的意境再生与文旅产业的融合发展,以武当山清微宫为例,重点研究如何通过数字技术推动文化遗产的创新活化与可持续传播。方法基于“文化-意境-技术-产业”四维融合框架,综合运用案例研究、文献分析与跨学科方法,系统提取清微宫的意境文化元素,借助AIGC、VR与AR等数字技术实现意境再生、拟人IP形象设计、叙事产品与交互设计。结果以武当山清微宫为例,构建了文化遗产意境再生、遗产拟人IP形象设计与技术路径,以及以“灵境之所-传承之脉-雷法之用”为主题的文旅产品叙事设计,探讨了数字技术结合产品叙事设计、沉浸式设计的产业实践。结论强调数字技术赋能下文化遗产的精神、经济与社会价值,提出文化遗产再生与文旅产业融合的可持续发展趋势,为文化遗产活化与文旅数智产业拓新提供了可参考的理论框架与实践路径。

Abstract

The work aims to deeply explore the integration of cultural heritage artistic regeneration and cultural tourism development in the digital age and take the Qingwei Palace in the Wudang Mountain as a case study to investigate how digital technology can promote the innovative revitalization and sustainable dissemination of cultural heritage. Based on a four-dimensional framework of "culture-artistic conception-technology-industry", case studies, literature analysis, and interdisciplinary methods were combined to systematically extract the cultural elements in the artistic conception of the Qingwei Palace. Leveraging digital technologies such as AIGC, VR, and AR, artistic conception regeneration, anthropomorphic IP character design, narrative products, and interactive scene construction were achieved. With the Qingwei Palace in the Wudang Mountain as an example, the design and technical pathways were constructed for cultural heritage artistic conception regeneration and anthropomorphic IP character creation, as well as narrative design for cultural tourism products themed "Spiritual Realm-Inheritance-Application of Thunder Magic". The industrial practice of combining digital technology with product narrative design and immersive design was also explored. The study emphasizes the spiritual, economic and social values of cultural heritage empowered by digital technology, proposes a sustainable development trend for the integration of cultural heritage regeneration and cultural tourism and provides a replicable theoretical framework and practical path for cultural heritage revitalization and the expansion of the digital tourism industry.

导出引用1

张晓熙, 黄居奕, 张圣阳, 左配齐. 数智时代清微宫意境再生与文旅产品叙事设计研究[J]. 包装工程. 2026, 47(6): 375-387 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.033

ZHANG Xiaoxi, HUANG Juyi, ZHANG Shengyang, ZUO Peiqi. Artistic Conception Regeneration of the Qingwei Palace and Narrative Design of Cultural Tourism Products in the Digital Age[J]. Packaging Engineering. 2026, 47(6): 375-387 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.033

中图分类号： TB472

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