目的 为设计具有地域文化的文创产品提供思路,更好地保护和传播地域文化传统,提升文化认同感,提高文创产品质量与内涵。方法 研究相关文献,了解国内外关于地域文化与文创产品设计的理论和实践,结合调研和设计经验,对文创产品设计中融入地域文化的作用展开论述,并对文创产品设计中融入地域文化的策略进行探究。结论 文创产品设计中融入地域文化能够突出文创产品的文化特色,凸显文创产品的地域特色,提升文创产品的附加值,因此要深刻理解地域文化的精神内涵,将其融入文创产品设计中,明确产品设计理念,充分挖掘地域特色元素,关注和考虑受众需求,对目标群体进行划分,植入深层次的文化寓意,设计出符合现代审美的文创产品。
Abstract
The work aims to provide ideas for designing cultural and creative products with regional culture, better protect and promote regional cultural traditions, enhance cultural identity, and improve the quality and connotation of cultural and creative products. Relevant literature was studied to understand the theory and practice of regional culture and cultural and creative product design at home and abroad. Combining research and design experience, the role of integrating regional culture into cultural and creative product design was discussed, and strategies for integrating regional culture into cultural and creative product design were explored. In conclusion, integrating regional culture into cultural and creative product design can highlight the cultural characteristics of cultural and creative products, highlight the regional characteristics of cultural and creative products, and enhance the added value of cultural and creative products. Therefore, it is necessary to deeply understand the spiritual connotation of regional culture, integrate it into cultural and creative product design, clarify product design concepts, fully explore regional characteristic elements, pay attention to and consider audience needs, and divide target groups, implant deep cultural connotations, so as to design cultural and creative products that meet modern aesthetics.
关键词
地域文化 /
文创产品 /
文化特色 /
用户需求
Key words
regional culture /
cultural and creative products /
cultural characteristics /
user need
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基金
内蒙古社会科学规划项目（2023NDC169）
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