目的 针对湖北省非遗项目荆沙榫卯木雕传播效能不足问题,以学科交叉视角出发,提出系统性解决方案,以优化其传播媒介与展陈效果。方法 根据田野调查、传人访谈等方式,梳理该技艺现阶段传播瓶颈与痛点,并结合Kano方法与EWM（熵权法）量化用户需求,筛选优先设计要素,据此指导后续展陈载体的设计实践。结果 基于用户功能需求与实际应用考量,完成了荆沙榫卯木雕创新展陈装备设计。该装备以可移动属性为基础,通过集成视觉、听觉、触觉、嗅觉等多感官体验交互模块,为用户提供沉浸式展陈体验环境,以增强该技艺的展示效果与观众感知深度。结论 该设计通过可移动性角度满足了高效率、广覆盖的传播需求,同时以多感官交互设备提升用户参与度与认知度,为解决荆沙榫卯木雕技艺现有展示途径单一、传播媒介陈旧等问题提供实践方案,并为后续非遗传播途径与产品设计提供参考与思路。
Abstract
To address the inefficiency in disseminating Jingsha Mortise and Tenon Woodcarving, a Hubei Provincial intangible cultural heritage, the work aims to propose a systematic solution from an interdisciplinary perspective to optimize its communication channels and exhibition effectiveness. Through field investigations and interviews with inheritors, current bottlenecks in cultural transmission were identified. User demands were quantified and prioritized with the Kano model and Entropy Weight Method (EWM), guiding the design of an innovative mobile exhibition system for Jingsha Mortise and Tenon Woodcarving. Based on its mobility, the system integrated multi-sensory experience interaction modules (visual, auditory, tactile and olfactory) to provide users with an immersive exhibition environment, thereby enhancing the presentation effect of the craft and the depth of audience perception. From the perspective of mobility, this design meets the communication demands of high efficiency and broad coverage, while utilizing the multi-sensory interaction system to enhance user engagement and awareness. It provides a practical solution to the current issues of limited display methods and outdated communication media for the Jingsha Mortise and Tenon Woodcarving technique, and offers references and insights for future approaches to intangible cultural heritage communication and product design.
关键词
荆沙榫卯木雕 /
Kano模型 /
熵权法（EWM） /
多感官体验 /
可移动展陈设计 /
非遗 /
文化传播
Key words
Jingsha mortise and tenon woodcarving /
Kano model /
Entropy Weight Method (EWM) /
multi-sensory experience /
mobile exhibition design /
intangible cultural heritage /
cultural communication
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基金
湖北省教育厅哲学社会科学研究项目（21Q080）; 湖北省社会科学基金项目（HBSKJJ20253461）
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