目的 对桂林博物馆标识系统的现状问题进行客观梳理,探讨影响博物馆标识系统优化的设计因子,发掘因子之间的内在联系和影响权重,提出翔实的优化设计方案,使博物馆整体形象与参观者导览体验得到提升。方法 采用扎根理论（GT）对文献资料和问卷数据进行逐级编码得出桂林博物馆标识系统评价体系,结合层次分析法（AHP）将编码赋权并排序,以判断各因子对标识系统优化设计的影响强度,从而指导后续设计生成。结果 构建了桂林博物馆标识系统GT-AHP评价模型,提出融入多样化几何构成与有机曲线、构建分层次和功能化的色彩体系、强化图案纹样的主题性与细腻性、利用耐用且具审美价值的材料、智能交互与传统元素相结合的优化方案。结论 基于GT-AHP法,总结出“文化基因提取-系统层级赋权-技术共生验证”的通用路径,为同类文化遗产空间的标识系统设计提供适应性的方法论,推动地域文化从符号复制到基因表达的范式升级。
Abstract
The work aims to objectively sort out the current problems of the signage system of Guilin Museum, explore the design factors affecting the optimization of the museum signage system, discover the intrinsic connection and influence weight of the factors, and put forward a detailed optimization design scheme to improve the overall image of the museum and the visitors' guiding experience. The evaluation system of the Guilin Museum signage system was derived by coding the literature and questionnaire data step by step based on the rooted theory (GT), and the coding was assigned and ranked by the hierarchical analysis method (AHP) to judge the influence strength of each factor on the optimization design of the signage system, to guide the generation of the subsequent design. The GT-AHP evaluation model of the Guilin Museum signage system was constructed, and the optimization scheme that incorporated diversified geometric compositions and organic curves, built a hierarchical and functional color system, strengthened the thematic and subtlety of patterns, utilized durable and aesthetic materials, and combined intelligent interaction with traditional elements was proposed. Based on the GT-AHP method, the general path of "cultural gene extraction - system level empowerment - technology symbiosis verification" is summarized, which provides an adaptive methodology for the design of signage systems in similar cultural heritage spaces, and promotes the upgrading of the paradigm of regional culture from symbolic reproduction to genetic expression.
关键词
桂林博物馆 /
标识系统 /
扎根理论（GT） /
AHP（层次分析法）
Key words
Guilin Museum /
signage system /
Grounded Theory (GT) /
Analytic Hierarchy Process (AHP)
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