目的 基于文化基因理论,针对潮汕英歌舞设计应用中优先级模糊、隐性基因转化不足的痛点,构建“显性-隐性双维度”文化基因谱系图,结合AHP层次分析法量化文化因子权重,探索潮汕英歌舞文化基因在包装设计中的创新应用路径。同时为非遗文化的活态传承提供兼具理论深度与实践价值的方法论范式。方法 通过田野调查与文献分析提取英歌舞文化因子。运用AHP层次分析法,对提取的文化因子进行重要性分析和权重计算,确定各因子在包装设计中的优先级。结合现代设计理念,将所提取的文化基因进行创新设计实践,应用于产品包装设计中并通过问卷调查的形式验证方案的合理性。结果 根据评价因子层的排序,综合“三层设计语言”设计框架得到文化基因应用于包装设计的表达模型并为设计过程提供指导。结论 从文化基因理论的视角出发,结合隐性叙事场景构建,既为潮汕非遗包装设计提供新的思路,又为地方文化的传承与创新提供了可复制的理论工具。
Abstract
The work aims to construct a "dominant-latent dual-dimensional" cultural gene pedigree map based on the theory of cultural genes, qualify the weights of cultural factors by combining the AHP (Analytic Hierarchy Process), and explore the innovative application path of ChaoShan Yingge Dance cultural genes in packaging design, so as to address the pain points of ambiguous priority and insufficient transformation of latent genes in the design and application of ChaoShan Yingge Dance, and provide a methodological paradigm with both theoretical depth and practical value for the dynamic inheritance of intangible cultural heritage. The cultural factors of Yingge Dance were extracted through field investigation and literature analysis. By using the AHP (Analytic Hierarchy Process), the importance analysis and weight calculation of the extracted cultural factors were conducted to determine the priority of each factor in packaging design. Combining modern design concepts, the extracted cultural genes were innovatively designed and applied in product packaging design, and the rationality of the scheme was verified through the form of questionnaire surveys. Based on the ranking of the evaluation factor layer, the expression model of applying cultural genes to packaging design was obtained by integrating the "three-layer design language" design framework and providing guidance for the design process. From the perspective of the cultural gene theory and in combination with the construction of implicit narrative scenes, it provides new ideas for the packaging design of ChaoShan intangible cultural heritage and also offers reusable theoretical tools for the inheritance and innovation of local culture.
关键词
潮汕英歌舞 /
文化基因 /
谱系图 /
AHP层次分析法 /
包装设计
Key words
ChaoShan Yingge Dance /
cultural genes /
pedigree map /
Analytic Hierarchy Process (AHP) /
packaging design
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基金
广东省哲学社会科学规划2024年度学科共建项目（D623156013）
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