目的 通过对图形、文字、色彩等传统设计要素和载体、材质、互动等新的设计要素的创新运用,突破传统视觉传达设计的二维限制,推动其朝着三维、四维的多维度方向转变,带给观众全新的视觉体验,从本质上提升设计效果。方法 采用文献研究法、案例分析法等方法,就视觉传达设计中多元化效果的呈现进行具体研究。结论 在当代观众不断提升的审美需求下,多维化必将成为新时期视觉传达设计的重要方向。对此需要明确多维化的含义,结合诸多成功作品就维度扩展的方法进行梳理和总结,通过对这些方法的掌握,可以使作品呈现出全新的风貌和内涵,真正实现设计的以人为本。在今后,也必然有更多形式新颖、内涵深刻的多维化佳作展现在人们面前,成为视觉传达设计当代发展的重要见证。
Abstract
The work aims to break through the two-dimensional limitations of traditional visual communication design through innovative application of traditional design elements such as graphics, text, and color, as well as new design elements such as carriers, materials, and interactions, so as to promote its transformation towards three-dimensional and four-dimensional directions, provide viewers with a brand new visual experience, and fundamentally improve the design effect. Through literature research, case analysis, and other methods, a specific study was conducted on the presentation of diversified effects in visual communication design. In conclusion, with the increasing aesthetic demands of contemporary audiences, multidimensionality will inevitably become an important direction for visual communication design in the new era. It is necessary to clarify the meaning of multidimensionality and summarize the methods of dimension expansion based on many successful works. By mastering these methods, the works can present a new style and connotation, truly realizing the people-oriented design. In the future, there will inevitably be more multidimensional masterpieces with novel forms and profound connotations presented to people, becoming important witnesses to the contemporary development of visual communication design.
关键词
视觉传达设计 /
多维化 /
呈现方法
Key words
visual communication design /
multidimensional /
presentation method
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