目的 用情感化理论与结构方程模型（SEM）的结合,深入分析用户需求和满意度,以此来增强用户体验。用来构建一种以用户需求为核心的设计策略,为文化遗产的数字化推广提供科学研究基础。方法 通过用户访谈和问卷调查收集用户需求数据,并结合情感化理论对这些数据进行分类分析,以提取关键需求指标。采用探索性因子分析法对数据进行降维处理,提取5个主成分作为潜在变量,并通过结构方程模型（SEM）验证这些潜在变量与观测变量之间的关系,进而分析各变量的影响程度。结果 构建了一个包含“审美体验、感知易用性、趣味性、文化体验”4个维度的设计框架,验证了趣味性、感知易用性、审美体验和文化体验对用户满意度具有显著的正向影响,并提出了基于情感化理论和结构方程模型（SEM）的严肃游戏设计方案。结论 情感化理论与SEM模型的结合为敦煌壁画严肃游戏的设计提供了科学的依据。研究强调通过提升趣味性和用户交互体验,可以增强用户的文化认同感。为文化产业数字化发展提供了创新思路,推动文化遗产在数字时代的“活态传承”。
Abstract
The work aims to integrate the emotional design theory and the Structural Equation Modeling (SEM) to scrutinize user requirements and satisfaction levels, thereby enhancing user experience. A user-centered design strategy is developed, offering a scientific foundation for the digital dissemination of cultural heritage. User requirements were gathered via interviews and surveys, which were subsequently categorized and analyzed in the context of the emotional design theory to identify pivotal requirement indicators. Dimensionality reduction of the data was achieved through the application of exploratory factor analysis, yielding five principal components that served as latent variables. These variables were then subjected to SEM to ascertain the relationships between latent and observed variables and to evaluate the degree of influence exerted by each variable. A comprehensive design framework encompassing four dimensions of "aesthetic experience, perceived usability, entertainment value, and cultural immersion" was constructed. The framework substantiated the significant positive impact of entertainment value, perceived usability, aesthetic experience, and cultural immersion on user satisfaction. Consequently, a serious game design proposal grounded in the emotional design theory was formulated. The convergence of the emotional design theory and the SEM has furnished a scientific rationale for the design of serious games featuring Dunhuang murals. By emphasizing the enhancement of entertainment and interactive user experiences, the work posits that cultural identity among users can be fortified and presents innovative perspectives for the digital evolution of the cultural industry, advocating for the "living inheritance" of cultural heritage in the digital era.
关键词
严肃游戏 /
情感化理论 /
结构方程模型 /
文化遗产 /
数字化传播
Key words
serious games /
emotional design theory /
Structural Equation Modeling (SEM) /
cultural heritage /
digital dissemination
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