目的 探讨二维和三维环境下耀州窑非遗的表现形式,开拓耀州窑文创设计的新思路和创新方式。方法 基于SCQA-KANO模型对耀州窑文创产品进行需求分析,结合Better-Worse模型将需求分为必备属性、期望属性和无差别属性几类。根据分类对必备属性、期望属性进行开发,以人机工程学理论对二维和三维环境下的耀州窑虚拟数字化平台的搭建进行构思和UI设计。结果 在文创产品的设计中,结合人机工程学研究从材质、表现形式、字重、色彩等方面进行设计,可以有效地引导用户更好的体验数字化文创产品。结论 基于二维和三维环境下用户的感知差异,推导出不同环境下耀州窑文创产品的设计流程并对二维和三维环境下的耀州窑文创产品进行创新设计。
Abstract
The work aims to explore the expressions of Yaozhou kiln culture in two-dimensional and three-dimensional environments, and to develop new ideas and innovative ways of Yaozhou kiln cultural and creative design. Based on the SCQA-KANO model, the demand analysis of Yaozhou kiln cultural and creative products was carried out, and combined with the Better-Worse model, the demands were classified into several categories of required attributes, desired attributes and undifferentiated attributes. According to the classification, the required attributes and desired attributes were developed. Based on the ergonomics theory, the construction of the Yaozhou kiln virtual digitization platform in 2D and 3D environments was conceived and the UI in 3D environment was designed. In the design of cultural and creative products, combining ergonomics research from material, expression form, character weight, color and other aspects of the design, could effectively guide users to better experience digital cultural and creative products. Based on the difference in user perception between 2D and 3D environments, the design process of Yaozhou kiln cultural and creative products in different environments is deduced, and the innovative design of Yaozhou kiln cultural and creative products in 2D and 3D environments is carried out respectively. KEY WORDS: Yaozhou kiln; KANO model; interaction design; digital conservation
关键词
耀州窑 /
KANO模型 /
交互设计 /
数字化保护
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基金
陕西省教育厅青年创新团队项目（24JP030）; 江西省社会科学“十四五”基金一般项目（21YS22）; 景德镇市科技项目（20192GYZD008-09）
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