基于SOC理论的适老化药品包装设计研究

章紫艳; 王军; 赵一然; 孙嘉伟

doi:10.19554/j.cnki.1001-3563.2026.08.021

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (8) : 255-265. DOI: 10.19554/j.cnki.1001-3563.2026.08.021

视觉传达设计

基于SOC理论的适老化药品包装设计研究

章紫艳, 王军^*, 赵一然, 孙嘉伟

作者信息 +

Aging-friendly Pharmaceutical Packaging Design Based on the SOC Theory

ZHANG Ziyan, WANG Jun^*, ZHAO Yiran, SUN Jiawei

Author information +

文章历史 +

摘要

目的探究老年用户在使用药品包装过程中的具体需求,设计出更贴近老年人实际需求的适老化药品包装产品,从而增强药品包装的老年友好性,提高老年用户对药品包装的总体满意度与使用便捷性。方法基于SOC理论,构建了选择层、优化层和补偿层,将老年用户的老化与行为模式有效地进行结合,实现了药品包装的适老化设计优化。首先,在选择层通过调研获取老年用户的初步需求,利用KANO模型进行需求属性分类;其次,在优化层通过AHP法赋权用户需求并排序,明确用户的主要需求;随后,将用户主要需求通过QFD方法映射为设计要素,形成设计方案;最后,在补偿层运用TOPSIS法评估设计方案的适用度和满意度并反馈修改设计方案,形成最优设计方案。结果基于SOC理论的适老化药品包装设计模型,完成了适老化药品包装的设计实践并通过设计评估验证了该模型的有效性。结论基于SOC理论的适老化药品包装设计模型有效提升了老年用户的使用体验、安全性及满意度,解决了老年群体因生理或认知能力下降导致的药品包装使用障碍并为适老化药品包装设计提供了新的研究思路。

Abstract

The work aims to explore the specific needs of elderly users in the process of using drug packaging, to design more aging-friendly drug packaging products that closely meet the actual needs of the elderly, thereby enhancing the aging-friendliness of drug packaging and improving the overall satisfaction and ease of use of drug packaging for elderly users. Based on the SOC theory, a selection layer, an optimization layer, and a compensation layer were constructed to effectively combine the aging and behavioral patterns of elderly users, achieving the optimization of aging-friendly drug packaging design. Firstly, in the selection layer, the initial needs of elderly users were obtained through research, and the KANO model was used to classify the attributes of the needs. Secondly, in the optimization layer, the AHP method was used to assign weights to user needs and rank them, clarifying the main needs of users. The main user needs were mapped to design elements through the QFD method to form a design plan. Finally, in the compensation layer, the TOPSIS method was used to evaluate the applicability and satisfaction of the design plan and provide feedback to modify the design plan, forming the optimal design plan. The aging-friendly drug packaging design model based on the SOC theory completed the design practice of aging-friendly drug packaging and verified the effectiveness of the model through design evaluation. The aging-friendly drug packaging design model based on the SOC theory effectively improves the user experience, safety and satisfaction of elderly users, solves the drug packaging usage obstacles caused by the decline in physiological or cognitive abilities of the elderly group, and provides new research ideas for the design of aging-friendly drug packaging.

导出引用1

章紫艳, 王军, 赵一然, 孙嘉伟. 基于SOC理论的适老化药品包装设计研究[J]. 包装工程. 2026, 47(8): 255-265 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.021

ZHANG Ziyan, WANG Jun, ZHAO Yiran, SUN Jiawei. Aging-friendly Pharmaceutical Packaging Design Based on the SOC Theory[J]. Packaging Engineering. 2026, 47(8): 255-265 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.021

中图分类号： TB482

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