新质生产力驱动下的湘赣红色文化基因传承策略研究

张华; 臧王爽

doi:10.19554/j.cnki.1001-3563.2026.08.025

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (8) : 300-312. DOI: 10.19554/j.cnki.1001-3563.2026.08.025

设计研讨

新质生产力驱动下的湘赣红色文化基因传承策略研究

张华¹, 臧王爽^2*

作者信息 +

Inheritance Strategy of Hunan-Jiangxi Red Cultural Genes Driven by New Quality Productivity

ZHANG Hua¹, ZANG Wangshuang^2*

Author information +

文章历史 +

摘要

目的针对湘赣红色文化视觉陈旧、传播效能低的问题,探索以ComfyUI为核心结合量化评估方法,构建一套高效、可控、可复用的数字内容生成与传播策略体系。方法通过KANO模型与层次分析法（AHP）量化评估用户需求与传承效能指标,明确“技术创新驱动力”为核心权重。以此为指导,在ComfyUI中搭建模块化工作流,集成Nano-banana模型API,实现对红色文化视觉符号的风格化、批量化生成并以“半条棉被”“一双军鞋”“平江起义”等典型故事为案例进行绘本创作实践。结果构建了以KANO-AHP权重指导、ComfyUI工作流执行的完整路径。实践表明该路径能够高效生成兼具历史准确性与时代审美性的系列化视觉内容并成功输出适用于自媒体平台传播的绘本图文,验证了策略的可操作性与传播适应性。结论 ComfyUI作为新质生产力的代表工具,结合量化决策方法,能够系统化解决红色文化视觉转译中的质量控制与传播效率问题,为文化遗产的数字化传承提供了从理论构建到实践验证的一体化解决方案。

Abstract

To address the issues of outdated visuals and low dissemination effectiveness of Hunan-Jiangxi Red Culture, the work aims to explore the construction of an efficient, controllable, and reusable digital content generation and dissemination strategy system centered around ComfyUI and combined with quantitative evaluation methods. The KANO model and Analytic Hierarchy Process (AHP) were employed to quantitatively evaluate user needs and inheritance effectiveness indicators, identifying "technological innovation driving force" as the core weight. Guided by this, a modular workflow was built within ComfyUI, integrating the Nano-banana model API to achieve stylized and batched generation of Red Culture visual symbols. Typical stories such as "Half a Quilt," "A Pair of Straw Sandals," and "The Pingjiang Uprising" were used as case studies for picture book creation. A complete path of "KANO-AHP weight guidance-ComfyUI workflow execution" was constructed. Practice demonstrated that this path could efficiently generate serialized visual content that balanced historical accuracy with contemporary aesthetics. Furthermore, picture book content suitable for dissemination on self-media platforms was successfully produced, verifying the operational feasibility and dissemination adaptability of the strategy. As a representative tool of new quality productivity, ComfyUI, combined with quantitative decision-making methods, can systematically resolve the problems of quality control and dissemination efficiency in the visual translation of Red Culture, providing an integrated solution from theoretical construction to practical verification for the digital inheritance of cultural heritage.

导出引用1

张华, 臧王爽. 新质生产力驱动下的湘赣红色文化基因传承策略研究[J]. 包装工程. 2026, 47(8): 300-312 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.025

ZHANG Hua, ZANG Wangshuang. Inheritance Strategy of Hunan-Jiangxi Red Cultural Genes Driven by New Quality Productivity[J]. Packaging Engineering. 2026, 47(8): 300-312 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.025

中图分类号： TB482

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