目的 在北京中轴线成功列入《世界遗产名录》的背景下,本研究聚焦于探索其历史变迁过程的可视化创新设计路径,旨在提出兼具理论深度与实践价值的设计策略。方法 研究采用扎根理论的三级编码分析方法,借助NVivo软件对深度访谈材料及网络采集数据进行质性分析,归纳出北京中轴线国潮设计的通用原则。在此基础上,引入情感化设计理论,将国潮设计原则与中轴线布局的艺术特征相结合,构建北京中轴线历史变迁的创新设计策略。结果 研究提出7项具体的可视化创新设计策略,包括历史变迁的视图叠加呈现、空间秩序的宏观可视化、扁平化视觉元素架构、情感化主观色彩运用、饱满式稳定构图、融情于景的功能叙事设计及礼制文化的诗意表达。并据此完成可视化创新设计实践。结论 研究构建了针对北京中轴线历史变迁的可视化创新设计策略体系,拓展了文化遗产在视觉传达领域的转化路径,为遗产保护与设计研究的交叉融合提供了具有参考价值的理论框架与方法支持。
Abstract
Against the backdrop of the successful inscription of the Beijing Central Axis on the World Heritage List, the work aims to explore innovative design pathways for visualizing its historical evolution, thereby proposing design strategies that are both innovative and practically valuable. By employing the three-level coding analysis method of the grounded theory, based on in-depth interviews and online data collection, text coding was conducted with NVivo to distill the general principles of Guochao design. On this basis, the emotional design theory was introduced to integrate the Guochao design principles with the artistic characteristics of the Central Axis layout, thereby constructing an innovative design strategy for visualizing the historical evolution of the Beijing Central Axis. Seven innovative visualization design strategies were proposed for the historical evolution of the Central Axis, including superimposed presentation of historical evolution, macro-visualization of spatial order, flat visual element architecture, emotional use of subjective colors, full and stable composition, and function-oriented narrative design that embedded emotion into scenes. Thus, a visualization design practice was subsequently completed based on these strategies. This research establishes an innovative design strategy system for visualizing the historical evolution of the Beijing Central Axis, expands the pathways for transforming cultural heritage within the field of visual communication, and provides a theoretically grounded and methodologically supportive framework of reference value for the cross-disciplinary integration of heritage preservation and design research.
关键词
北京中轴线 /
国潮设计 /
扎根理论 /
设计策略
Key words
Beijing Central Axis /
Guochao design /
grounded theory /
design strategy
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基金
国家社科基金艺术学一般项目（23BH146）
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