设计伦理导向的生成式人工智能IP形象设计策略研究

李明; 李梅

doi:10.19554/j.cnki.1001-3563.2026.08.027

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (8) : 328-344. DOI: 10.19554/j.cnki.1001-3563.2026.08.027

设计研讨

设计伦理导向的生成式人工智能IP形象设计策略研究

李明¹, 李梅^2*

作者信息 +

Research on Design Ethics-oriented AIGC IP Character Design Strategy

LI Ming¹, LI Mei^2*

Author information +

文章历史 +

摘要

目的针对生成式人工智能（AIGC）技术在IP形象设计领域的深度应用,研究其引发的创意同质化、文化符号误用及版权归属模糊等伦理问题,提出以设计伦理为核心的设计策略,平衡技术赋能与人文价值,推动智能生成技术与IP设计的可持续发展。方法基于设计伦理理论框架,采用跨学科文献分析、案例对比研究及实证验证方法,系统梳理AIGC技术在IP形象生成中的技术特征与应用场景,从人机协同机制、文化敏感性、版权合规性三方面构建伦理约束策略。结论提出“创意共生”“文化合规性”“技术法制化”策略,通过算法优化与流程再造,有效规避创意消解、文化偏见及法律争议,为AI技术在IP设计领域的伦理化应用提供理论支持与实践路径,助力数字文化产业的创新升级。

Abstract

Aiming at the in-depth application of artificial intelligence generated content (AIGC) technology in the field of IP character design, the work aims to study the ethical problems such as creative homogenization, misuse of cultural symbols, and ambiguous copyright attribution caused by it, and put forward a design strategy centered on design ethics to balance the technological empowerment and humanistic values, and to promote the sustainable development of the intelligent generative technology and IP design. Based on the theoretical framework of design ethics, interdisciplinary literature analysis, comparative case studies, and empirical verification methods were adopted to systematically analyze the technical characteristics and application scenarios of AIGC technology in IP character generation, and construct ethical constraints in terms of human-computer synergy mechanism, cultural sensitivity and copyright compliance. Three strategies of "human-machine creative symbiosis", "cultural compliance" and "legalization of technology" are proposed to effectively avoid creative dissolution, cultural bias, and legal disputes through algorithm optimization and process re-engineering, so as to provide an effective solution for the use of AI technology in IP image generation and help the innovation and upgrading of the digital culture industry.

导出引用1

李明, 李梅. 设计伦理导向的生成式人工智能IP形象设计策略研究[J]. 包装工程. 2026, 47(8): 328-344 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.027

LI Ming, LI Mei. Research on Design Ethics-oriented AIGC IP Character Design Strategy[J]. Packaging Engineering. 2026, 47(8): 328-344 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.027

中图分类号： TB482 J043 TB183

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