基于博物馆物载信息传播的信息可视化设计实践与研究

滑侨新; 韩梦歌

doi:10.19554/j.cnki.1001-3563.2026.08.028

PDF(11091 KB)

包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (8) : 345-355. DOI: 10.19554/j.cnki.1001-3563.2026.08.028

设计研讨

基于博物馆物载信息传播的信息可视化设计实践与研究

滑侨新, 韩梦歌^*

作者信息 +

Information Visualization Design Practice and Research Based on Communication of Museum Object-carried Information

HUA Qiaoxin, HAN Mengge^*

Author information +

文章历史 +

摘要

目的针对博物馆物载信息传播中专业阐释与大众认知脱节的问题,研究探索基于物载信息分层理论的信息可视化设计方法,提升了解型用户的文化信息接收效能。方法以物载信息本体、衍生、流转三层次为框架,结合视觉思维与认知思维的双重指导,构建分层可视化模型。通过青铜纹样物载信息的提取与层级架构,围绕图形符号、文字注释、色彩编码及综合版式四大维度展开设计实践,验证信息层级与认知需求的映射机制。结果研究表明,博物馆物载信息分层设计能够显著优化信息检索效率,降低认知负荷,帮助受众从“形态认知”自然过渡至“文化解读”,有效引导了解型用户获取关键信息,增强对物载信息功能演变与历史脉络的深层理解,促进碎片化信息向系统性知识的转化。结论基于博物馆物载信息分层的可视化设计能够有效弥合专业与大众的认知鸿沟,深化“物-人-媒介”的协同传播生态,为文化遗产传播提供了可操作的实践路径。

Abstract

The work aims to explore an information visualization design method based on the stratified theory of object-carried information, to enhance the cultural information reception efficiency of knowledge-seeking users, so as to address the disconnection between professional interpretation and public cognition in the communication of museum object-carried information. A hierarchical visualization model was constructed using the three-layer framework of object-carried information (ontology, derivative, and circulation) under the dual guidance of visual thinking and cognitive thinking. Through the extraction and hierarchical structuring of bronze pattern-related object-carried information, design practices were conducted across four dimensions: graphic symbols, textual annotations, color coding, and comprehensive layout, verifying the mapping mechanism between information hierarchy and cognitive needs. The research demonstrated that the stratified design of museum object-carried information significantly optimized information retrieval efficiency, reduced cognitive load, and facilitated a natural transition for audiences from "form perception" to "cultural interpretation". It effectively guided knowledge-seeking users in acquiring key information, deepened their understanding of the functional evolution and historical context of object-loaded information, and promoted the transformation of fragmented information into systematic knowledge. In conclusion, the stratified visualization design of museum object-carried information effectively bridges the cognitive gap between professionals and the public, enriches the synergistic communication ecosystem of "object-human-medium", and provides an actionable pathway for cultural heritage dissemination.

导出引用1

滑侨新, 韩梦歌. 基于博物馆物载信息传播的信息可视化设计实践与研究[J]. 包装工程. 2026, 47(8): 345-355 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.028

HUA Qiaoxin, HAN Mengge. Information Visualization Design Practice and Research Based on Communication of Museum Object-carried Information[J]. Packaging Engineering. 2026, 47(8): 345-355 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.028

中图分类号： TB472

参考文献

[1] 周婧景, 厉樱姿, 陆敏洁. 整体论与博物馆信息传播新探[J]. 故宫博物院院刊, 2023(1): 60-75.
ZHOU J J, LI Y Z, LU M J.Holism and New Exploration of Museum Information Communication[J]. Palace Museum Journal, 2023(1): 60-75.
[2] 周婧景. 对博物馆“以观众为中心”观念的再理解[J]. 中国博物馆, 2021(1): 28-36.
ZHOU J J.Reunderstanding the Concept of "Audience- Centered" in Museums[J]. China Museum, 2021(1): 28-36.
[3] 中国新闻网. 习近平: 一个博物院就是一所大学校[EB/OL]. (2024-05-18)[2025-10-12]. http://www.chinanews.com.cn/gn/2024/05-18/10218923.shtml.
China News Network. Xi Jinping: A Museum Is A University[EB/OL]. (2024-05-18)[2025-10-12]. http://www. chinanews.com.cn/gn/2024/05-18/10218923.shtml.
[4] 中国共产党新闻网. 让收藏在博物馆里的文物活起来[EB/OL]. (2023-05-18).[2024-12-12] http://cpc.people. com.cn/n1/2023/0518/c64387-32688951.html.
China Communist Party News Network. Bringing Cultural Relics Preserved in Museums to Life[EB/OL]. (2023-05-18)[2024-12-12]. http://cpc.people.com.cn/n1/2023/0518/c64387-32688951.html.
[5] 李茂华. 主体、表征、交互:人类信息传播的认知动力机制考察[J]. 未来传播, 2022, 29(2): 25-31.
LI M H. Subject, Representation, Interaction: A Study on the Cognitive Dynamic Mechanism of Human Information Communication[J]. Future Communication, 2022, 29(2): 25-31.
[6] 张婧文, 郭美廷. 数字人文视阈下文物信息可视化发展路径研究[J]. 东南文化, 2021(5): 162-168.
ZHANG J W, GUO M T.Research on the Development Path of Cultural Relics Information Visualization from the Perspective of Digital Humanities[J]. Southeast Culture, 2021(5): 162-168.
[7] 许慎. 说文解字[M]. 汤可敬, 译. 北京: 中华书局, 2018.
XU S.Shuowen Jiezi[M]. TANG K J, translated. Beijing: Zhonghua Book Company, 2018.
[8] 苏东海. 博物馆物论[J]. 中国博物馆, 2005(1): 3-11.
SU D H.On Museum Objects[J]. China Museum, 2005(1): 3-11.
[9] 徐望. 博物馆物的展示与美育职能发挥[J]. 美育研究, 2024(10): 66-74.
XU W.The Display of Museum Objects and the Fulfillment of Aesthetic Education Functions[J]. Aesthetic Education Research, 2024(10): 66-74.
[10] 周婧景, 严建强. 阐释系统:一种强化博物馆展览传播效应的新探索[J]. 东南文化, 2016(2): 119-128.
ZHOU J J, YAN J Q.Interpretation System: A New Exploration to Enhance the Communication Effect of Museum Exhibitions[J]. Southeast Culture, 2016(2): 119-128.
[11] MCKENNA-CRESS P, KAMIEN J.Creating Exhibitions: Collaboration in the Planning,Development,and Design of Innovative Experiences[M]. Hoboken: John Wiley & Sons, Inc. 2013: 70.
[12] 周婧景. 博物馆以“物”为载体的信息传播:局限、困境与对策[J]. 东南文化, 2021(2): 136-145.
ZHOU J J.Information Communication via Museum Objects: Limitations, Dilemmas, and Countermeasures[J]. Southeast Culture, 2021(2): 136-145.
[13] 陆建松. 中国大遗址保护的现状、问题及政策思考[J]. 复旦学报(社会科学版), 2005(6): 130-136.
LU J S. Current Status, Problems, and Policy Reflections on the Protection of Large Heritage Sites in China[J]. Fudan Journal (Social Sciences Edition), 2005(6): 130-136.
[14] 王欣洁. 探析信息可视化对博物馆信息定位型展览的阐释作用——以湖南人:三湘历史文化陈列展为例[J]. 上海工艺美术, 2024(1): 106-109.
WANG X J.Exploring the Role of Information Visualization in Museum Exhibitions: A Case Study of "Hunan People: The Historical and Cultural Exhibition of Sanxiang"[J]. Shanghai Arts and Crafts, 2024, (1): 106-109.
[15] 唐久钞, 高俊虹, 董婧儒. 科普传播视域下草原植物信息可视化设计的趣味化语言表达[J]. 内蒙古艺术学院学报, 2023, 20(3): 50-58.
TANG J C, GAO J H, DONG J R.The Expression of Visual Language in Grass Land Plant Information Design from the Perspective of Science Communication[J]. Journal of Inner Mongolia Arts University, 2023, 20(3): 50-58.
[16] 杜鹤民, 蒋俊杰. 认知思维与视觉思维下的信息可视化设计[J]. 包装工程, 2022, 43(8):217-224.
DU H M, JIANG J J.Information Visualization Design under Cognitive Thinking and Visual Thinking[J]. Packaging Engineering, 2022, 43(8): 217-224.
[17] LARKIN J H, SIMON H A.Why a Diagram is (sometimes) Worth Ten Thousand Words[J]. Cognitive Science, 1987, 11(1): 65-100.
[18] 刘磊, 程洁, 田梦. 信息可视化的传播学意义及应用[J]. 当代传播, 2017, (1): 75-77.
LIU L, CHENG J, TIAN M.The Significance and Application of Information Visualization in Communication Studies[J]. Contemporary Communication, 2017, (1): 75-77.
[19] 陈鹏, 刘静诗, 樊荣. 科普传播视域下的防疫信息图设计[J]. 创意与设计, 2023, (1): 53-61.
CHEN P, LIU J S, FAN R.Design of Epidemic Prevention Infographics from the Perspective of Science Communication[J]. Creativity and Design, 2023, (1): 53-61.
[20] 王娜娜, 陈小林. 信息可视化还是知识可视化?——ISOTYPE中的视觉教育研究[J]. 装饰, 2019, (7): 92-95.
WANG N N, CHEN X L.Information Visualization or Knowledge Visualization? A Study on Visual Education in ISOTYPE[J]. Art & Design, 2019, (7): 92-95.
[21] WÜNSCHE B. A Survey, Classification and Analysis of Perceptual Concepts and Their Application for the Effective Visualisation of Complex Information[C]//Proceedings of the 2004 Australasian symposium on Information Visualisation-Volume 35. New York: ACM, 2004: 17-24.
[22] 刘毅, 欧阳懿愉, 周红石. 认知视角下信息权重的可视化设计研究[J]. 包装工程, 2023,44(20): 309-316.
LIU Y, OUYANG Y Y, ZHOU H S.Research on Information Weight Visualization Design from a Cognitive Perspective[J]. Packaging Engineering, 2023, 44(20): 309-316.
[23] 许晓云, 赵璇, 付茜. 工作记忆模式及方法下老年智能康复产品界面设计要素探究[J].包装工程, 2020(16): 83-90.
XU X Y, ZHAO X, FU Q.Research on Interface Design Elements of Elderly Intelligent Rehabilitation Products Based on Working Memory Models[J]. Packaging Engineering, 2020, (16): 83-90.
[24] 吕阳. 基于视觉思维的用户界面信息可视化设计研究—以商务营销数据可视化为例[D]. 上海: 华东理工大学, 2015.
LYU Y.Research on User Interface Information Visualization Design Based on Visual Thinking: A Case Study of Business Marketing Data Visualization[D]. Shanghai: East China University of Science and Technology, 2015.
[25] 郭红秀. 基于视觉思维下用户界面信息可视化设计——以联合收割机远程故障监测系统为例[J]. 农机化研究, 2024, 46(9): 95-100.
GUO H X.Information Visualization Design for User Interfaces Based on Visual Thinking: A Case Study of Combine Harvester Remote Fault Monitoring Systems[J]. Journal of Agricultural Mechanization Research, 2024, 46(9): 95-100.
[26] 杜子瑄, 员勃. 新媒体传播下的信息可视化设计研究——以火锅图鉴为例[J]. 设计艺术研究, 2023, 13(1): 78-84.
DU Z X, YUN B.Research on Information Visualization Design in New Media Communication: A Case Study of "Hotpot Illustrated Guide"[J]. Design Art Research, 2023,13(1): 78-84.
[27] 王娜娜, 陈小林. 视觉再现还是视觉转化? ——国际字体图形教育体系中的知识可视化方法[J]. 装饰, 2020, (1): 100-104.
WANG N N, CHEN X L.Visual Reproduction or Visual Transformation? Knowledge Visualization Methods in the International ISOTYPE System[J]. Art & Design, 2020, (1): 100-104.
[28] 曹方. 视觉传达设计[M]. 南京: 江苏美术出版社, 2002.
CAO F.Visual Communication Design[M]. Nanjing: Jiangsu Fine Arts Publishing House, 2002.
[29] ROSENFELD L.Information Architecture: Looking Ahead[J]. Journal of the American Society for Information Science and Technology, 2002, 53(10): 874-876.
[30] 李泽厚. 美的历程[M]. 上海: 三联书店, 2022.
LI Z H.The Path of Beauty[M]. Shanghai: SDX Joint Publishing Company, 2022.
[31] 田自秉. 中国工艺美术史[M]. 上海: 东方出版中心, 2022.
TIAN Z B.History of Chinese Arts and Crafts[M]. Shanghai: Oriental Publishing Center, 2022.
[32] 马承源. 中国青铜器研究[M]. 上海: 上海古籍出版社, 2023.
MA C Y.Studies on Chinese Bronze Ware[M]. Shanghai: Shanghai Ancient Books Publishing House, 2023.