目的 探讨创意设计如何促进实体经济的发展,以及它对提升产品附加值、增强企业竞争力和推动产业升级的作用,以更好地促进设计与经济的联动发展。方法 采用文献法,回顾相关文献,梳理创意设计与实体经济之间的理论联系及其对经济增长的影响机制并采用理论研究法,探讨创意设计与服务品质、顾客满意度及企业盈利能力之间的关系。结论 创意设计能够显著提高产品的附加值,吸引消费者并扩大市场份额,可以改善用户体验,增加用户黏性,为企业带来长期稳定的收益,为经济发展注入新活力。为此,要立足实体经济的实质,打造具有创意性的“设计+”产业链;依托创意设计“三位一体”发展思想,不断激发实体经济的新增长点;深挖创意设计的创新驱动力,加速实体经济高质量发展步伐;探寻创意设计的灵动性,赋予实体产品更真实的用户体验。
Abstract
To explore how creative design can promote the development of the real economy, as well as its role in enhancing product added value, enhancing enterprise competitiveness, and promoting industrial upgrading, in order to better promote the coordinated development of design and economy. Using literature review method, relevant literature is reviewed to clarify the theoretical connection between creative design and the real economy and its impact mechanism on economic growth. Theoretical research method is adopted to explore the relationship between creative design and service quality, customer satisfaction, and corporate profitability. Creative design can significantly increase the added value of products, attract consumers and expand market share, improve user experience, increase user stickiness, bring long-term stable profits to enterprises, and inject new vitality into economic development. To this end, we need to base ourselves on the essence of the real economy and create a creative "design+" industrial chain; Relying on the "trinity" development concept of creative design, continuously stimulating new growth points of the real economy; Deeply tap into the innovative driving force of creative design and accelerate the pace of high-quality development of the real economy; Explore the flexibility of creative design and give physical products a more realistic user experience.
关键词
创意设计 /
实体经济 /
用户体验 /
“三位一体”
Key words
Creative design /
Real economy /
User experience /
"three in one"
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
参考文献
[1] 王沫. 充分释放创意设计产业的创新驱动力[J]. 奋斗, 2023, (24): 62.
WANG M.Fully Unleashing the Innovative Driving Force of the Creative Design Industry[J]. Struggle, 2023, (24): 62
[2] 兰曾. 创意设计策动数字经济与实体经济融合发展[J]. 商业2. 0, 2023(34): 10-11.
LAN Z.Creative Design Promotes the Integration and Development of Digital Economy and Real Economy[J]. Business 2.0, 2023(34): 10-11
[3] 唐晓伟, 沈启源. 重塑竞争新优势赋能产业再升级[J]. 奋斗, 2022(14): 34-36.
TANG X W, SHEN Q Y.Reshaping new competitive advantages and empowering industries for further upgrading[J]. Struggle, 2022, (14): 34-36
[4] 白璐. 创意设计促进文化产业与实体经济融合研究[J]. 经济研究导刊, 2017(5): 164-165.
BAI L.Research on Promoting the Integration of Cultural Industry and Real Economy through Creative Design[J]. Economic Research Guide, 2017, (5): 164-165
[5] 尹宏, 王苹. 创意设计促进文化产业与实体经济融合[J]. 西南民族大学学报(人文社科版), 2016, 37(6): 159-163.
YIN H, WANG P.Creative Design Promotes the Integration of Cultural Industry and Real Economy[J]. Journal of Southwest University for Nationalities (Humanities and Social Sciences Edition), 2016, 37(6): 159-163
[6] 姜泽廷. 筑梦“中国设计瑰谷”——探路实体经济与创意设计良性互动[J]. 北京支部生活, 2013, (14): 17-18.
JIANG Z T.Building a Dream of "Chinese Design Valley" - Exploring the Positive Interaction between Real Economy and Creative Design[J]. Beijing Branch Life, 2013, (14): 17-18
[7] 陈实. 上海制定文创设计产业融合发展九大举措[J]. 政策瞭望, 2015(3): 54.
CHEN S.Shanghai Formulates Nine Measures for the Integrated Development of Cultural and Creative Design Industry[J]. Policy Outlook, 2015(3): 54
[8] 马凤娟, 孙秀丽, 史庆丰, 等. 以创意设计引领京津冀文化创意产业协同发展[J]. 河北地质大学学报, 2017, 40(3): 4.
MA F J, SUN X L, SHI Q F, et al.Leading the Collaborative Development of Cultural and Creative Industries in the Beijing Tianjin Hebei Region through Creative Design[J]. Journal of Hebei University of Geosciences, 2017, 40(3): 4.
[9] 成乔明. 图式消费时代生产制造和文化创意的协同发展[J]. 山东工艺美术学院学报, 2016(5): 115-120.
CHENG Q M.Collaborative Development of Production, Manufacturing, and Cultural Creativity in the Era of Pattern Consumption[J]. Journal of Shandong University of Arts and Crafts, 2016(5): 115-120.
[10] 孟菲. 促进文化创意、设计服务与相关产业融合发展——以无锡为例[J]. 江南论坛, 2014(11): 20-22.
MENG F.Promoting the Integration and Development of Cultural Creativity, Design Services, and Related Industries - Taking Wuxi as an Example[J]. Jiangnan Forum, 2014(11): 20-22.
[11] 祁述裕. 如何解读《国务院关于推进文化创意和设计服务与相关产业融合发展的若干意见》[J]. 人文天下, 2014(6): 10-13.
QI S Y.How to interpret "Several Opinions of the State Council on Promoting the Integration and Development of Cultural Creativity and Design Services with Related Industries"[J]. Humanities World, 2014(6): 10-13
[12] 尹晖. 推动文化产业与相关产业融合发展[J]. 新闻战线, 2017(7X): 3.
YIN H.Promoting the Integration and Development of Cultural Industry and Related Industries[J]. News Frontline, 2017(7X): 3.
[13] 刘淑君. 广州创意园: 推陈出新, 助力实体经济[J]. 同舟共进, 2022(11): 78-80.
LIU S J.Guangzhou Creative Park: Innovating and Supporting the Real Economy[J]. Together, 2022 (11): 78-80.
[14] 杨军. 中国式现代化视角下推动实体经济高质量发展的创新路径[J]. 中州学刊, 2023(3): 36-42.
YANG J.Innovation path to promote high-quality development of the real economy from the perspective of Chinese path to modernization[J]. Zhongzhou Academic Journal, 2023(3): 36-42.
[15] 张晓东. 国内外数字经济与实体经济融合发展的经验借鉴[J]. 当代经济, 2022, 39(1): 3-9.
ZHANG X D.Experience and reference for the integrated development of digital economy and real economy at hom and abroad[J]. Contemporary Economy, 2022, 39(1): 3-9.
基金
2024年度“新时代龙江优秀硕士、博士学位论文”资助项目《创意设计驱动黑龙江省高等艺术院校与区域经济协同创新发展研究》（LJYXL2024-074）; 黑龙江省省属本科高校“优秀青年教师基础研究支持计划”项目“影响黑龙江省高等艺术院校创新发展因素探索”（YQJH2023229）; 佳木斯大学2024年度博士专项科研基金启动项目《创意设计与创新创业助力佳木斯大学环生态圈建设》（JMSUBZ24-22）
PDF(5943 KB)
渝公网安备 50010702501717号