可持续设计下的非遗数字化陶瓷产品创新设计研究

孔艺帆; 刘东霞

doi:10.19554/j.cnki.1001-3563.2026.08.036

PDF(16150 KB)

包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (8) : 433-443. DOI: 10.19554/j.cnki.1001-3563.2026.08.036

设计研讨

可持续设计下的非遗数字化陶瓷产品创新设计研究

孔艺帆^1*, 刘东霞²

作者信息 +

Research on Innovative Design of Intangible Cultural Heritage Digital Ceramic Products under Sustainable Design

KONG Yifan^1*, LIU Dongxia²

Author information +

文章历史 +

摘要

目的为解决非遗数字化转型问题和传播制瓷技艺的创新发展路径问题,将传统文化与现代技术相结合并由数字化技术赋能于非物质文化遗产,以有效提升陶瓷产品作为非遗符号的市场传播需求,并在可持续设计的背景下促进陶瓷产业的发展。方法采用风格迁移技术ResNet-20进行图像分类,将传统陶瓷纹样归纳为“传统的”“简单的”“规律的”三大类,进一步利用模糊层次分析法（FAHP）对每类纹样风格进行权重分析,构建层级模型,评估不同纹样风格的相对重要性。针对瓷器瓶的形态进行解构,应用粒子群优化-支持向量回归（PSO-SVR）算法,进行造型特征与纹样风格的评价映射训练,以实现最佳设计特征与风格的匹配。结论提出了适用于非遗数字化陶瓷产品创新设计的理论框架,指出了技术与文化融合的潜力,及其在推动传统文化传承、创新设计和可持续发展方面的重要意义。

Abstract

The work aims to combine traditional culture and modern technology and enable the traditional intangible cultural heritage by digital technology, to solve the problem of digital transformation of intangible cultural heritage and the innovative development path of spreading ceramic making techniques, so as to effectively enhance the market communication demand of ceramic products as intangible cultural heritage symbols, and promote the sustainable development of the ceramic industry in the context of sustainable design. Traditional ceramic patterns were classified into "traditional", "simple" and "regular" by style transfer ResNet-20, and the weight of each pattern style was analyzed by fuzzy analytic hierarchy process (FAHP) to build a hierarchical model and evaluate the relative importance of different pattern styles. The shape of porcelain bottles was deconstructed, and the PSO-SVR algorithm was applied to evaluate the mapping training of shape features and pattern styles, so as to achieve the best matching of design features and styles. In conclusion, a theoretical framework for the innovative design of intangible cultural heritage digital ceramic products is proposed, and the potential of technology and culture integration is pointed out, as well as its significance in promoting traditional culture inheritance, innovative design and sustainable development.

导出引用1

孔艺帆, 刘东霞. 可持续设计下的非遗数字化陶瓷产品创新设计研究[J]. 包装工程. 2026, 47(8): 433-443 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.036

KONG Yifan, LIU Dongxia. Research on Innovative Design of Intangible Cultural Heritage Digital Ceramic Products under Sustainable Design[J]. Packaging Engineering. 2026, 47(8): 433-443 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.036

中图分类号： TB472

参考文献

[1] 蔡伟, 唐宇婷, 王爱红. 景德镇陶瓷非遗的数字化建构与跨媒介叙事设计研究[J]. 包装工程, 2024, 45(18): 139-147.
CAI W, TANG Y T, WANG A H.Digital Construction and Cross-Media Narrative Design of Ceramic Intangible Heritage in Jingdezhen[J]. Packaging Engineering, 2024, 45(18): 139-147.
[2] 徐敏燕, 吕慧明. 文化创新赋能景德镇陶瓷产业链韧性的机理及实现路径[J]. 陶瓷学报, 2024, 45(1): 199-204.
XU M Y, LYU H M.Mechanism and Implementation Path of Cultural Innovation Enabling the Resilience of Jingdezhen Ceramic Industry Chain[J]. Journal of Ceramics, 2024, 45(1): 199-204.
[3] 郭美秀, 单炜. 从“非遗”出发探析平定刻花瓷的传承与复兴[J]. 美与时代(创意)(上), 2020(9): 46-48.
GUO M X, SHAN W.On the Inheritance and Revival of Pingding Carved Porcelain from the Perspective of “Intangible Heritage”[J]. Designs, 2020(9): 46-48.
[4] 谭志云, 李惠芬. 数字技术赋能非遗保护传承的逻辑机理与创新路径[J]. 南京社会科学, 2024(1): 142-150.
TAN Z Y, LI H F.The Logical Mechanism and Innovative Path of Digital Technology Empowering the Protection and Inheritance of Intangible Cultural Heritage[J]. Social Sciences in Nanjing, 2024(1): 142-150.
[5] 罗舒文, 贾璟. 交互式创新融合与发展——非遗传承教育模式与产业化模式的比较与启示[J]. 中国职业技术教育, 2024(2): 66-76.
LUO S W, JIA J.Interactive Innovation Integration and Development: Comparison and Enlightenment of Intangible Cultural Heritage Inheritance Education Model and Industrialization Model[J]. Chinese Vocational and Technical Education, 2024(2): 66-76.
[6] 刘芳. 非物质文化遗产产业化传承路径研究[J]. 技术经济与管理研究, 2023(12): 102-105.
LIU F.Research on the Path of Industrialization Inheritance of Intangible Cultural Heritage[J]. Journal of Technical Economics & Management, 2023(12): 102-105.
[7] 陈德明, 李家强. 打造对外文化交流新平台的路径与策略——以景德镇国家陶瓷文化传承创新试验区建设为例[J]. 企业经济, 2023, 42(8): 107-116.
CHEN D M, LI J Q.Path and Strategy of Building New Platform for Foreign Cultural Exchange[J]. Enterprise Economy, 2023, 42(8): 107-116.
[8] 李晖. 数字化时代下景德镇陶瓷文化创意产业的发展对策[J]. 中国陶瓷, 2022, 58(7): 106-108.
LI H.Development Countermeasures of Jingdezhen Ceramic Cultural Creative Industry in the Digital Era[J]. China Ceramics, 2022, 58(7): 106-108.
[9] 刘遹菡, 胡桉澍. 藏族陶瓷数字化设计与制造关键技术及实现路径研究[J]. 美术观察, 2022(6): 68-69.
LIU Y H, HU A S.Research on Key Technologies and Realization Path of Digital Design and Manufacture of Tibetan Ceramics[J]. Art Observation, 2022(6): 68-69.
[10] 万晴娟, 罗坤明, 陈振益. 基于FAHP-ZMET的佛山非遗“南海藤编”家具产品设计研究[J]. 包装工程, 2025, 46(6): 151-160.
WAN Q J, LUO K M, CHEN Z Y.Product Design of Foshan Intangible Cultural Heritage "Nanhai Rattan Weaving" Furniture Based on FAHP-ZMET[J]. Packaging Engineering, 2025, 46(6): 151-160.
[11] 钟蕾, 李铭洋. 基于模糊层次分析法的大漆文创设计研究与实践[J]. 包装工程, 2024, 45(16): 323-333.
ZHONG L, LI M Y.Research and Practice of Cultural and Creative Product Design of Natural Painting Process Based on Fuzzy Analytic Hierarchy Process[J]. Packaging Engineering, 2024, 45(16): 323-333.
[12] 张子强, 林昱希, 祁忆青, 等. 基于FAHP层次分析法羽毛球辅助机器人设计研究[J]. 包装工程, 2023, 44(S1): 377-385.
ZHANG Z Q, LIN Y X, QI Y Q, et al.Research on Design of Badminton Auxiliary Robot Based on FAHP Analytic Hierarchy Process[J]. Packaging Engineering, 2023, 44(S1): 377-385.
[13] 王维兰, 胡金水, 魏宏喜, 等. 少数民族文字文本分析与识别的研究进展[J]. 中国图象图形学报, 2024, 29(6): 1685-1713.
WANG W L, HU J S, WEI H X, et al.Survey on Text Analysis and Recognition for Multiethnic Scripts[J]. Journal of Image and Graphics, 2024, 29(6): 1685-1713.
[14] 刘文思, 李晶. 结合KE/PSO-SVR的香炉评价与设计方法[J]. 包装工程, 2025, 46(4): 447-454.
LIU W S, LI J.Evaluation and Design Method of Incense Burner Combining Kansei Engineering and Particle Swarm Optimization-Support Vector Regression[J]. Packaging Engineering, 2025, 46(4): 447-454.
[15] 史咏文, 周泽敷, 张云升, 等. 基于机器学习的石灰石水泥多目标优化[J/OL]. 材料导报, 1-17[2026-04-02]. https://link.cnki.net/urlid/50.1078.TB.20260309.1505.002.
SHI Y W, ZHOU Z F, ZHANG Y S, et al. Limestone Cement Multi-objective Optimization Based on Machine Learning[J/OL]. Materials Review, 1-17[2026-04-02]. https://link.cnki.net/urlid/50.1078.TB.20260309.1505.002.
[16] 朱汇洋, 顾炎辉. 隐匿情感需求导向的陶瓷旅游文创茶壶设计研究[J/OL].包装工程, 1-17[2026-04-02]. https://link.cnki.net/urlid/50.1094.tb.20251127.1634.004.
ZHU H Y, GU Y H. Hidden Emotional Needs Oriented Ceramic Tourism Wen Gen Teapot Design Research[J/OL]. Packaging engineering, 1-17[2026-04-02]. https://link. cnki.net/urlid/50.1094.tb.20251127.1634.004.
[17] 周雅琴, 车大爽. 基于知识图谱的生成式字体设计研究可视化分析[J]. 包装工程, 2024, 45(S1): 8-21.
ZHOU Y Q, CHE D S.Visualization Analysis of Generative Font Design Based on Knowledge Map[J]. Packaging Engineering, 2024, 45(S1): 8-21.
[18] 刘宗明, 陈旭辉, 梁熙楠. 基于Style-GAN瑶族景观导识系统设计研究[J]. 包装工程, 2024, 45(14): 36-50.
LIU Z M, CHEN X H, LIANG X N.Design of Yao Landscape Guide System Based on Style-GAN[J]. Packaging Engineering, 2024, 45(14): 36-50.
[19] 苏燕, 刘畅, 华佳. 基于风格迁移算法的苏州宋锦图案的数字化设计研究[J]. 包装工程, 2025, 46(6): 286-293.
SU Y, LIU C, HUA J.Digital Design of Suzhou Song Brocade Patterns Based on Image Style Transfer Algorithm[J]. Packaging Engineering, 2025, 46(6): 286-293.
[20] 汤繁稀, 杨钦, 高尚卿. 基于KE-PSO-SVR模型感性意向座椅设计及其适用性研究[J].包装工程, 2025, 46(12): 449-459.
TANG F, YANG Q, GAO S Q. Research on the Design and Applicability of Perceptual Intention Seat Based on KE-PSO-SVR Model[J] Packaging engineering, 2025, 46-48(12): 449-459.
[21] 董荪, 丁友东, 钱昀. 基于人工智能的风格迁移算法在动画特效设计中的应用[J]. 装饰, 2018(1): 104-107.
DONG S, DING Y D, QIAN Y.Application of AI-Based Style Transfer Algorithm in Animation Special Effects Design[J]. Art & Design, 2018(1): 104-107.
[22] 胡鸿, 高士明, 赵静, 等. AI应用于苗绣非遗创新设计的特点及策略研究[J]. 丝绸, 2025, 62(3): 21-35.
HU H, GAO S M, ZHAO J, et al.Research on the Characteristics and Strategies of AI Applied to the Innovative Design of Miao Embroidery Intangible Cultural Heritage[J]. Silk, 2025, 62(3): 21-35.
[23] 杜金阳, 朱守会, 苏建宁. 基于形状文法的北极星像纹创新设计方法研究[J]. 家具与室内装饰, 2025, 32(2): 79-87.
DU J Y, ZHU S H, SU J N.The Innovation Design Method Study of Polar Star Pattern Based on Shape Grammar[J]. Furniture & Interior Design, 2025, 32(2): 79-87.
[24] 罗坤明, 肖代柏, 郭青媛. 基于层次分析法的竹编家具创新设计研究[J]. 家具与室内装饰, 2023, 30(6): 43-49.
LUO K M, XIAO D B, GUO Q Y.Research on the Innovative Design of Bamboo Woven Furniture Based on Hierarchical Analysis[J]. Furniture & Interior Design, 2023, 30(6): 43-49.
[25] 孟媚, 吴艳, 孔旭, 等. 参数化形状文法在传统图案设计中的应用[J]. 毛纺科技, 2024, 52(11): 76-84.
MENG M, WU Y, KONG X, et al.Application of Parametric Shape Grammar in Textile Pattern Design[J]. Wool Textile Journal, 2024, 52(11): 76-84.
[26] 李文斌, 刘伟. 基于文献计量分析形状文法在设计中的应用研究[J]. 包装工程, 2024, 45(20): 463-475.
LI W B, LIU W.Application of Shape Grammar in Design Based on Bibliometric Analysis[J]. Packaging Engineering, 2024, 45(20): 463-475.
[27] 李莉, 毛子晗, 吕思奇, 等. 生成式AI在民族纹样设计中的实验研究[J]. 实验室研究与探索, 2024, 43(9): 84-90.
LI L, MAO Z H, LYU S Q, et al.Experimental Research of Generative AI in Ethnic Pattern Design[J]. Research and Exploration in Laboratory, 2024, 43(9): 84-90.
[28] 周启豪, 刘迪莘, 詹秦川, 等. 基于多源数据融合的瑶族刺绣纹样设计应用研究[J]. 家具与室内装饰, 2024, 31(8): 32-39.
ZHOU Q H, LIU D X, ZHAN Q C, et al.Research on the Application of Yao Ethnic Embroidery Patterns Design Based on Multi-Source Data Fusion[J]. Furniture & Interior Design, 2024, 31(8): 32-39.