目的 土家织锦图案具有极强的地域特征和审美内涵,历经了千百年的创造演变和发展。针对土家织锦图案发展现状,提出基于图像学理论的图案设计活化路径,有助于土家织锦的活态传承与图案的系统设计应用。方法 以田野调查和大量文献研究为基础,采用图像学理论的图像志分析土家织锦的典型图案,阐释土家织锦图案的语义分类、构图法则、色彩特征及深层隐喻。在此基础上提出土家织锦图案的数字化辅助设计、矢量化解构设计和借助丝网印刷技术实现图案风格转译等具体设计活化路径及产品案例应用场景,为更深入的研究提供理论思路。结论 基于图像学的土家织锦图案设计活化,既实现了传统土家织锦工艺保护、拓宽了图像文化传播路径,又有利于提高土家织锦图案的视觉识别效果,促进民族文化产业的新质发展,满足多种社会需求。
Abstract
Tujia brocade patterns have strong regional characteristics and aesthetic connotations, and have undergone thousands of years of creative evolution and development. The work aims to propose an activation path for pattern design based on the graphic theory according to the current development status of Tujia brocade patterns, so as contribute to the living heritage of Tujia brocade and the systematic design and application of patterns. Based on fieldwork and extensive documentary research, typical patterns were analyzed according to the image journal of the iconographic theory. The semantic classification, compositional rules, color characteristics and deeper metaphors of Tujia brocade patterns were explained. On this basis, specific design activation paths and product application scenarios, such as digitally assisted design of Tujia brocade patterns, vectorized deconstruction design and pattern style translation by means of screen printing technology were proposed to provide theoretical ideas for more in-depth research. The revitalization of Tujia brocade pattern design based on iconography not only realizes the protection of traditional Tujia brocade craft, but also broadens the path of image culture dissemination. It is also conducive to improving the visual recognition effect of Tujia brocade pattern, promoting the new qualitative development of national culture industry, and meeting a variety of social needs.
关键词
土家织锦图案 /
图像学 /
设计活化 /
设计应用
Key words
Tujia brocade pattern /
iconography /
design revitalization /
design application
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基金
重庆市教委科学技术研究项目(KJQN202504601、KJQN202404101); 重庆市哲学社会科学规划项目(2022NDQN73); 重庆市教育委员会人文社科项目(20SKDJ038); 武陵山创新发展研究重点课题(24WLSZD21)