数字物质性重构下的荆楚数智文创场景自适应设计策略研究

阳芷倩

doi:10.19554/j.cnki.1001-3563.2026.08.047

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (8) : 542-549. DOI: 10.19554/j.cnki.1001-3563.2026.08.047

设计智创·数智与国潮:荆楚文化视域下的智能文创消费品设计与工程创新

数字物质性重构下的荆楚数智文创场景自适应设计策略研究

阳芷倩^*

作者信息 +

Scenario-adaptive Design Strategy for Jingchu Digital-intelligent Cultural and Creative Products Under the Reconstruction of Digital Materiality

YANG Zhiqian^*

Author information +

文章历史 +

摘要

目的数字人文视域下,文创设计通过对“数字物质性”的深度重构,驱动地域文化资源实现从“静态存档”向“数智生成”的范式转型。构建场景自适应策略,旨在探索由单向视觉映射向多维场景耦合转向的设计路径,进而成为高效活化文化基因、强化数字内容“物性”表达的关键转译手段,实现文化叙事与新型文化消费需求的深度契合。方法引入感性工学理论与语义差异法获取受众跨场景认知反馈,通过主成分分析提取文化认知与情感共鸣核心驱动因子,据此建立以语境识别为决策中枢的自适应驱动模型。操作上,推导共情效用计算模型,依托LBS场景感知动态调配双轨映射权重并通过设计样机执行跨场域多模态交互的弹性映射与实证推演。结论研究提出一种针对数字物质性进行动态重塑的自适应设计方法。结果表明,通过底层权重的实时调配,数字化内容能够在差异化场景间实现按需自适应流转。该数智协同模式证实,场景自适应机制可实现文化本体在数智场域下的物性延展,在拓宽交互维度的同时,为地域特色文化资源的数字化转译与感性设计提供具备量化依据的操作机制。

Abstract

From the perspective of digital humanities, cultural and creative design drives a paradigm shift in regional cultural resources—from static archival preservation toward data-driven and computational generation—through the deep reconfiguration of digital materiality.This study proposes a scenario-adaptive design strategy that transitions from unidirectional visual mapping to multidimensional scenario coupling. Such a strategy serves as a key mediating mechanism for activating cultural resources, reinforcing the material expressivity of digital content, and aligning cultural narratives with emerging patterns of cultural consumption.Methodologically, Kansei Engineering and the Semantic Differential (SD) method are employed to capture cross-scenario audience perceptions. Principal Component Analysis (PCA) is then used to identify the core factors underlying cultural cognition and emotional resonance, forming the basis of a context-aware adaptive model centered on contextual recognition.At the operational level, an empathic utility model is formulated to dynamically adjust dual-channel mapping weights through Location-Based Services (LBS)-enabled context sensing. This approach is implemented and evaluated through a design prototype that supports elastic mapping and multimodal interaction across heterogeneous environments.The results indicate that real-time adjustment of underlying parameters enables digital content to adaptively reconfigure across diverse scenarios. This human-machine collaborative framework demonstrates that scenario-adaptive mechanisms can extend the perceived materiality of cultural entities within digital environments. By expanding the dimensions of interaction, this study provides a quantifiable and operational framework for the digital translation and affective design of regionally specific cultural resources.

导出引用1

阳芷倩. 数字物质性重构下的荆楚数智文创场景自适应设计策略研究[J]. 包装工程. 2026, 47(8): 542-549 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.047

YANG Zhiqian. Scenario-adaptive Design Strategy for Jingchu Digital-intelligent Cultural and Creative Products Under the Reconstruction of Digital Materiality[J]. Packaging Engineering. 2026, 47(8): 542-549 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.047

中图分类号： TB482

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