感质理论视域下博物馆旅游文创产品的设计与应用研究

顾炎辉; 彭子轩; 杨洋; 王伟伟; 余隋怀; 王忆雯

doi:10.19554/j.cnki.1001-3563.2026.10.018

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (10) : 208-219. DOI: 10.19554/j.cnki.1001-3563.2026.10.018

工业设计

感质理论视域下博物馆旅游文创产品的设计与应用研究

顾炎辉^1,2, 彭子轩¹, 杨洋¹, 王伟伟^2,*, 余隋怀^2,3, 王忆雯¹

作者信息 +

Design and Application of Museum Tourism Cultural and Creative Products from the Perspective of Qualia Theory

GU Yanhui^1,2, PENG Zixuan¹, YANG Yang¹, WANG Weiwei^2,*, YU Suihuai^2,3, WANG Yiwen¹

Author information +

文章历史 +

摘要

目的当前博物馆旅游文创产品设计存在同质化、情感体验不足等问题,通过引入感质理论,结合 KANO 模型与 AHP 层次分析法,构建以用户情感体验为核心的设计策略,推动博物馆文创产品从功能载体向情感载体转型。方法首先,通过实地调研与案例分析,系统梳理博物馆文创产品的发展现状与核心问题;其次,基于感质理论构建“产品-行为-体验”三层设计框架;随后,运用KANO模型识别用户需求属性并筛选关键要素;再次,采用AHP方法对感质要素进行权重排序,明确设计优先级;最后,结合陕西历史博物馆唐代文物资源开展设计实践并通过用户满意度测评验证策略有效性。结论研究表明,融合感质理论与KANO-AHP模型的设计方法,能够科学引导文创产品的文化转译、功能适配与情感共鸣,有效提升用户的文化归属感与体验满意度,为博物馆文创产品的创新开发提供理论支持与实践路径。

Abstract

In view of the problems of homogenization and insufficient emotional experience in the design of museum tourism cultural and creative products at present, the work aims to introduce the Qualia Theory and integrate the KANO model with the Analytic Hierarchy Process (AHP) to construct a user emotion-centered design strategy, to facilitate the transformation of cultural and creative products from functional items into emotional carriers. Firstly, through field investigations and case studies, the current state and core challenges in development of museum cultural and creative products were examined systematically. Secondly, a three-layered design framework comprising the "product-behavior-experience" dimensions was established based on Qualia Theory. Then, the KANO model was then applied to identify and categorize user needs, followed by the use of AHP to prioritize sensory quality elements and determine design emphasis. Finally, design practices were implemented with Tang Dynasty cultural relics from the Shaanxi History Museum as a case study, with strategy effectiveness evaluated through user satisfaction assessment. The findings indicate that the integrated Qualia Theory and KANO-AHP approach effectively supports cultural interpretation, functional adaptation, and emotional resonance in product design, significantly enhancing users' cultural identity and experiential satisfaction, providing theoretical perspectives and practical strategies for advancing innovation in museum cultural and creative products.

导出引用1

顾炎辉, 彭子轩, 杨洋, 王伟伟, 余隋怀, 王忆雯. 感质理论视域下博物馆旅游文创产品的设计与应用研究[J]. 包装工程. 2026, 47(10): 208-219 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.018

GU Yanhui, PENG Zixuan, YANG Yang, WANG Weiwei, YU Suihuai, WANG Yiwen. Design and Application of Museum Tourism Cultural and Creative Products from the Perspective of Qualia Theory[J]. Packaging Engineering. 2026, 47(10): 208-219 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.018

中图分类号： TB472

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