数智赋能紫砂矿源展示馆自主文创策略研究

董亚平; 张雨航; 马誉玮

doi:10.19554/j.cnki.1001-3563.2026.10.023

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (10) : 253-264. DOI: 10.19554/j.cnki.1001-3563.2026.10.023

设计研讨

数智赋能紫砂矿源展示馆自主文创策略研究

董亚平^1,2, 张雨航³, 马誉玮^4,*

作者信息 +

Independent Cultural and Creative Strategies of Zisha Ore Source Exhibition Hall Empowered by Digital Intelligence

DONG Yaping^1,2, ZHANG Yuhang³, MA Yuwei^4,*

Author information +

文章历史 +

摘要

目的以数智赋能紫砂矿源展示馆的自主文创,打造兼具设计创新与文化内涵的紫砂文创产品,提升游客体验与参与感,助力“手艺人”的增收,实现多方共赢。方法采用京东商智为基本数据源,挖掘宜兴紫砂壶用户的潜在需求和偏好;对在地陶瓷的语料库数据进行收集与分析,构建AIGC平台;通过个性化交互场景的设置和目标受众体验效果的验收,确认数智化文创策略的有效性,打造“以人为本”的精准宣教模式。结果黄龙山紫砂矿源展示馆实现自主文创设计专案,针对不同领域进行用户调研,挖掘出全龄段宜兴紫砂爱好者的多样化需求,搭建数智平台,实现了文创的互动性与体验感。结论中小资源类乡村博物馆的数智化建设与发展应注重“小而美”式的创意设计策略。

Abstract

The work aims to empower the independent cultural and creative development of the Zisha Ore Source Exhibition Hall with digital intelligence, develop Zisha cultural and creative products featuring both design innovation and cultural connotation, improve tourist experience and participation, help "artisans" increase their income, and achieve a multi-win situation. JD Business Intelligence was used as the basic data source to explore the potential demands and preferences of Yixing Zisha teapot users. A corpus of local ceramic terms was collected and analyzed to construct an AIGC platform. The effectiveness of the digital cultural and creative strategy was verified through the design of personalized interactive scenarios and the evaluation of target audiences' experience, so as to form a "people-oriented" precise communication mode. An independent cultural and creative design project was implemented for the Huanglongshan Zisha Ore Source Exhibition Hall. User researches covering various fields identified the diverse demands of all-age Yixing Zisha enthusiasts. A digital platform was built to enhance the interactivity and experience of cultural and creative products. The digital construction and development of small and medium-sized resource-based rural museums should adopt a "small but exquisite" creative design strategy.

导出引用1

董亚平, 张雨航, 马誉玮. 数智赋能紫砂矿源展示馆自主文创策略研究[J]. 包装工程. 2026, 47(10): 253-264 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.023

DONG Yaping, ZHANG Yuhang, MA Yuwei. Independent Cultural and Creative Strategies of Zisha Ore Source Exhibition Hall Empowered by Digital Intelligence[J]. Packaging Engineering. 2026, 47(10): 253-264 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.023

中图分类号： TB482

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