非遗活化视角下曲阳定瓷文创产品创新设计

贾文广; 赵小芳; 王文捷; 李国娟

doi:10.19554/j.cnki.1001-3563.2026.10.039

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (10) : 438-448. DOI: 10.19554/j.cnki.1001-3563.2026.10.039

设计研讨

非遗活化视角下曲阳定瓷文创产品创新设计

贾文广¹, 赵小芳^1,*, 王文捷¹, 李国娟²

作者信息 +

Innovative Design of Quyang Ding Porcelain Cultural and Creative Products under the Perspective of Intangible Cultural Heritage Revitalization

JIA Wenguang¹, ZHAO Xiaofang^1,*, WANG Wenjie¹, LI Guojuan²

Author information +

文章历史 +

摘要

目的以曲阳定瓷为研究对象,旨在探索非物质文化遗产在当代语境下的创新传承路径。方法首先通过历史文献梳理与卡诺模型需求分析建立文化基因库,明确消费市场对传统工艺的核心诉求;继而对典型器物样本进行解构,运用模糊层次分析法和熵权-TOPSIS法量化评估纹样、形制、釉色等显性基因要素权重;采用符号学理论将显性文化因子和隐性文化因子指导基因因子的变异重组,解析传统符号在现代语境中的能指-所指转换逻辑。结论该研究通过符号学解构与数字化技术,系统提取曲阳定瓷文化基因并实现创新转译,提升文创产品的功能性与文化体验。该研究不仅拓展了非遗传播维度,也为传统手工艺的可持续发展提供了可复制的创新路径,助力文化自信与产业升级的协同发展。

Abstract

With Quyang Ding porcelain as the research object, the work aims to explore the innovative inheritance path of intangible cultural heritage in the contemporary context. Firstly, through the combing of historical documents and the demand analysis of the Kano model, the cultural gene pool was established to clarify the core demands of the consumer market for traditional crafts. Then, the typical artifact samples were deconstructed and the fuzzy hierarchical analysis method and the entropy weight-TOPSIS method were employed to quantitatively assess the weights of dominant genetic elements such as pattern, shape, glaze color, etc. The semiotics theory was adopted to combine the explicit and implicit cultural factors to guide the variation and recombination of genetic factors and the logic of the signifier-signified transformation of traditional symbols in the modern context was analyzed. Through semiotic deconstruction and digitalization technology, the cultural genes of Quyang Ding porcelain and realizes innovative translation are extracted systematically, improving the functionality and cultural experience of cultural and creative products. This work not only expands the dimension of intangible cultural heritage communication, but also provides a replicable innovation path for the sustainable development of traditional handicrafts, and helps the synergistic development of cultural confidence and industrial upgrading.

导出引用1

贾文广, 赵小芳, 王文捷, 李国娟. 非遗活化视角下曲阳定瓷文创产品创新设计[J]. 包装工程. 2026, 47(10): 438-448 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.039

JIA Wenguang, ZHAO Xiaofang, WANG Wenjie, LI Guojuan. Innovative Design of Quyang Ding Porcelain Cultural and Creative Products under the Perspective of Intangible Cultural Heritage Revitalization[J]. Packaging Engineering. 2026, 47(10): 438-448 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.039

中图分类号： TB472

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