目的 基于多模态话语分析理论与儿童认知发展理论,系统探究儿童病毒科普绘本里视觉传达策略的构建机制与应用模式,旨在提升青少年对病毒传播机制及相关医学知识的认知建构效果。方法 采用案例研究法、运用多模态符号学理论、儿童认知发展理论和视觉传达设计原理,采用系统功能多模态话语分析框架,对《病毒探寻之旅》绘本的再现意义、互动意义和构图意义进行深度解析的质性研究。结果 研究发现,该绘本运用拟人化符号构建、情感化色彩编码与层次化信息架构等策略,成功将抽象病毒科学概念转换为符合7~11岁儿童认知特点的视觉表征。结论 多模态视觉传达策略在儿童病毒科普绘本设计中,不仅提升了复杂科学知识的传播效果,而且推动了儿童的认知发展和情感调节。未来绘本创作应进一步优化视觉符号设计,增强跨模态协同效应,进而拓展数字媒体平台的多模态应用范畴。
Abstract
The work aims to systematically explore the construction mechanism and application model of visual communication strategies in children's popular science picture books about viruses based on the multimodal semiotics theory and the children's cognitive development theory, so as to enhance adolescents' cognitive construction of viral transmission mechanisms and related medical knowledge. Using the case study method, the multimodal semiotics theory, the children's cognitive development theory, and visual communication design principles, a systemic functional multimodal discourse analysis framework was employed to deeply analyze the representational meaning, interactive meaning, and compositional meaning of the picture book "Journey into Viruses". The study found that the picture book successfully transformed abstract viral science concepts into visual representations that were consistent with the cognitive characteristics of children aged 7-11 by utilizing strategies such as anthropomorphic symbol construction, emotional color coding, and hierarchical information architecture. In conclusion, multimodal visual communication strategies in the design of children's popular science picture books on viruses not only enhance the dissemination of complex scientific knowledge but also promote children's cognitive development and emotional regulation. Future picture book creation should further optimize visual symbol design, enhance cross-modal synergy, and expand the multimodal application of digital media platforms.
关键词
多模态设计 /
视觉传达 /
儿童科普绘本 /
认知发展 /
设计策略
Key words
multimodal design /
visual communication /
children's popular science picture books /
cognitive development /
design strategies
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
参考文献
[1] SCHNEEGANS S.; LEWIS J.; STRAZA T. (Eds.). UNESCO Science Report: The Race Against Time for Smarter Development -Executive Summary. UNESCO Publishing, 2021.
[2] 张立杰. 科普绘本的创新发展思路探析[J]. 文化创新比较研究, 2018, 2(33): 177-178.
ZHANG L J.Analysis of the Innovative Development Ideas of Popular Science Picture Books. Comparative Research on Cultural Innovation[J], 2018, 2(33): 177-178.
[3] 刘晓荷. 图像时代语文阅读教学的可视化转向研究[D]. 西南大学, 2020.
LIU X H.Research on the Visual Turn in Language Reading Teaching in the Era of Images[D]. Southwest University, 2020.
[4] KRESS G.,& VAN LEEUWEN, T. Reading Images: The Grammar of Visual Design (3rd ed.). London: Routledge, 2021.
[5] PAINTER C., MARTIN J. R., & UNSWORTH, L. Reading Visual Narratives: Image Analysis of Children's Picture Books. London: Equinox,2023.
[6] 巴尔特R. 符号学原理[M]. 李幼蒸, 译. 北京: 中国人民大学出版社, 2008.
BARTHES R.Elements of Semiology. Translated by Li, Y. Beijing: Peking University Press[M], 2008.
[7] 朱莉琪. 儿童科学概念的认知发展[J]. 心理科学进展, 2006, 14(7): 1201-1206.
ZHU L Q.The Cognitive Development of Children's Scientific Concepts[J]. Advances in Psychological Science, 2006, 14(7): 1201-1206.
[8] 王晓萍. 童年的意义和价值——皮亚杰认知发展理论启示[J]. 江苏教育, 2017(40): 32-35.
WANG X P.The Meaning and Value of Childhood -Enlightenment from Piaget's Cognitive Development Theory. Jiangsu Education, 2017(40): 32-35.
[9] 林崇德. 发展心理学[M]. 北京: 人民教育出版社, 2018.
LIN C D.Developmental Psychology[M]. Beijing: People's Education Press, 2018.
[10] AINSWORTH S.Multiple Representations in Science Education: Benefits and challenges. Educational Psychology Review, 2019, 31(2), 285-310.
[11] PESSOA L.On The Relationship Between Emotion and Cognition. Nature Reviews Neuroscience, 2008, (9): 148-158.
[12] 冯录召. 急性呼吸道感染住院病例病毒性病原谱及流感季节性研究[D]. 中国疾病预防控制中心, 2014.
FENG L Z, Research on the Viral Pathogen Spectrum of Hospitalized Cases with Acute Respiratory Infections and the Seasonality of Influenza[D]. Chinese Center for Disease Control and Prevention, 2014
[13] 龙女, 王巍衡. 格式塔心理学在我国设计学研究中的应用现状分析[J]. 包装工程, 2025, 46(4): 134-146+ 161.
LONG W, WANG W H. Analysis of the Application Status of Gestalt Psychology in Design Studies in China [J]. Packaging Engineering, 2025, 46(4): 134-146+161
[14] 李夕雯, 陈杉, 陈思屹, 王凡. 病毒探寻之旅:有关五种病毒的科学小揭秘[M]. 北京: 中国社会科学出版社, 2023.
LI X W, CHEN S, CHEN S Y, WANG F.Journey into Viruses: Scientific Revelations About Five Viruses[M]. Beijing: China Social Sciences Press, 2023.
[15] SWELLER J.Cognitive Load During Problem Solving: Effects on Learning[J]. Cognitive Science, 1988, 12(2): 257-285.
[16] 中华医学会感染病学分会艾滋病丙型肝炎学组.中国艾滋病诊疗指南(2021 年版)[J]. 中国艾滋病性病, 2021, 27(11): 1182-1201.
The AIDS and Hepatitis Group of the Infectious Diseases Branch of the Chinese Medical Association. Guidelines for the Diagnosis and Treatment of AIDS in China (2021 Edition)[J]. Chinese Journal of AIDS & STD, 2021, 27(11): 1182-1201.
[17] 秦强, 申昆玲. 儿童流感防治进展[J]. 中华流行病学杂志, 2018, 39(8): 1060-1065.
QIN Q, SHEN K L.Development of Influenza Control Programs in Children[J]. Chinese journal of Epidemiology, 2018, 39(8): 1060-1065.
[18] 南云治嘉. 吸引力!绘本设计[M]. 北京:人民邮电出版社, 2015.
NAN Y Z J. The Power of Attraction! Picture Book Design[M]. Beijing: People's Posts and Telecommunications Publishing House.2015.
[19] World Health Organization. Smallpox: Clinical Signs and Symptoms [EB/OL]. (2023-10-23) [2025-09-12]. https://www.cdc.gov/smallpox/hcp/clinical-signs/index.html.
基金
四川省科技厅科普类项目医学绘本（2021JDKP0077）
PDF(9060 KB)
渝公网安备 50010702501717号