智慧出行的价值逻辑及设计实现路径研究

时新; 邱巧; 陈守明

doi:10.19554/j.cnki.1001-3563.2026.10.049

PDF(9425 KB)

包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (10) : 535-542. DOI: 10.19554/j.cnki.1001-3563.2026.10.049

设计智创·“艺术+交通”智慧出行

智慧出行的价值逻辑及设计实现路径研究

时新¹, 邱巧¹, 陈守明^2,*

作者信息 +

Value Logic and Design Implementation Path of Smart Mobility

SHI Xin¹, QIU Qiao¹, CHEN Shouming^2,*

Author information +

文章历史 +

摘要

目的针对智慧出行系统中存在的“价值感知错位”问题,透视其背后的价值转化机理,通过解构技术潜能来锚定用户价值获得感,试图确立一套提升出行服务体验的价值逻辑,并解决当前智慧出行系统中的痛点。方法在工程技术与设计学的学科之间寻找平衡,跨学科整合服务设计与系统工程,提出了“价值定义-行为交互-系统实现”的深度映射模型。该模型以微观的用户出行意图和情景为价值起点,整合了多源数据的流动逻辑与智能算法的决策机制并强调了自然交互界面的中介作用。由此推演出“需求动态适配”四步递进路径并辅以设计实践验证其可行性。结论智慧出行的核心价值并非技术的简单堆砌,而是基于对用户行为深度洞察后的多维价值共创。这种价值的实现,本质上依赖于信息互动的高可靠性与界面表达的自然延伸。本文所确立的模型与路径,超越了传统的功能性叙事,为构建行为导向、体验一致的未来出行生态,提供了底层逻辑支撑及方法论上的指导。

Abstract

Focusing on the "value perception misalignment" in smart mobility systems, the work aims to examine the underlying mechanism of value transformation and establish a logical framework that supports the enhancement of value experience in mobility services and addresses current pain points in smart mobility systems by deconstructing technological potential to anchor users' sense of value gain. By seeking balance between engineering technology and design disciplines and integrating service design and systems engineering across fields, a multi-level mapping model of "value definition-behavior interaction-system implementation" was proposed. Starting from micro-level user travel intentions and scenarios as the value foundation, the model incorporated the flow logic of multi-source data and the decision-making mechanisms of intelligent algorithms, while emphasizing the mediating role of natural interactive interfaces. From this, a four-step progressive path of "dynamic demand adaptation" was derived, supported by design practice to verify its feasibility. The core value of smart mobility lies not in the mere accumulation of technology, but in multidimensional value co-creation based on deep insight into user behavior. The realization of this value fundamentally relies on the high reliability of information interaction and the natural extension of interface expression. The model and pathway established in this work go beyond traditional functional narratives, providing underlying logical support and methodological guidance for building a behavior-oriented, consistently experiential future mobility ecosystem.

导出引用1

时新, 邱巧, 陈守明. 智慧出行的价值逻辑及设计实现路径研究[J]. 包装工程. 2026, 47(10): 535-542 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.049

SHI Xin, QIU Qiao, CHEN Shouming. Value Logic and Design Implementation Path of Smart Mobility[J]. Packaging Engineering. 2026, 47(10): 535-542 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.049

中图分类号： TB482

参考文献

[1] 徐明星, 王坤俊, 刘洋, 等. 智慧城市基础设施与智能网联汽车协同发展现状及展望[J]. 清华大学学报(自然科学版), 2025, 65(12): 2464-2492.
XU M X, WANG K J, L Y, et al. Current Status and Prospects of Collaborative Development of Smart City Infrastructure and Intelligent Connected Vehicles[J]. Journal of Tsinghua University (Science and Technology), 2025, 65(12): 2464-2492.
[2] HENSHER D A."Mobility as a Service (MaaS): The New Face of Public Transport." Transportation Research Part A: Policy and Practice[J], 2017, 104: 1-9.
[3] 许研, 高晨, 刘向龙, 等. 出行即服务发展障碍文献综述及启示[C]//中国高校校办产业协会. 首届数字经济与数智管理论坛. 北方工业大学经济管理学院; 交通运输部科学研究院; 城市公共交通智能化交通运输行业重点实验室, 2025: 164-175.
XU Y, GAO C, LIU X L, et al.Literature Review on Barriers of Mobility-as-a-Service and Its Inspiration[C]// China Association of University-Industry Cooperation. Proceedings of the First Forum on Digital Economy and Digital Intelligence Management. School of Economics and Management, North China University of Technology, China Academy of Transportation Sciences; Key Laboratory of Advanced Public Transportation Science, 2025: 164-175.
[4] 殷韫, 廖璟瑒, 吴克寒. 智慧出行服务新模式构建和出行需求优化系统设计[J]. 城市交通, 2023, 21(3): 98-105+118.
YIN Y, LIAO J Y, WU K H. Smart Travel Service New Mode Construction and Travel Demand Optimization System Design[J]. Urban Transport of China, 2023, 21(3): 98-105+118.
[5] 陈旭辉, 刘宗明, 雍乐瑶. 智慧交通视域下乘用车系统集成化设计研究[J]. 包装工程, 2024, 45(22): 392-400+451.
CHEN X H, LIU Z M, YONG L Y. Integrated Design of Passenger Vehicle System from the Perspective of Intelligent Transportation[J]. Packaging Engineering, 2024, 45(22): 392-400+451.
[6] DUARTE P S, LOBO A, FERRERIRA S, et al.Driving as a Service: Promoting a Sustainable Transition to Automated Driving[J]. Sustainability, 2024, 16(7): 2809.
[7] SCHULZ T, Gewald H, Böhm M, et al.Smart mobility: Contradictions in Value Co-Creation[J]. Information Systems Frontiers, 2023, 25(3): 1125-1145.
[8] TENER O, LANIR J.Guiding, not Driving: Design and Evaluation of a Command-Based User Interface for Teleoperation of Autonomous Vehicles[J]. International Journal of Human-Computer Interaction, 2025: 1-25.
[9] KERN B. Enhancing User Trust in Autonomous Vehicles through Explainable AI-A Human Computer Interaction Perspective: Enhances User Trust in AVs Through Explainable AI Systems From a Human-Computer Interaction Perspective[J]. Journal of Artificial Intelligence Research and Application, 2022, Vol. 2 No. 1
[10] WU J Y, Clark S, Kennard A, et al.Design for Shared Driverless Vehicles of the Future[J]. The Design Journal, 2024: 1-21.
[11] 黄晶, 刘祥臻, 胡林. 自动驾驶车辆乘员晕动关联舒适性研究综述[J]. 中国公路学报, 2024, 37(5): 356-370.
HUANG J, LIU X Z H, HU L. Review of Motion Sickness-associated Comfort Studies for Occupants in Autonomous Vehicles[J]. China Journal of Highway and Transport, 2024, 37(5): 356-370.
[12] GUYADER H, NANSUBUGA B, SKILL K.Institutional Logics at Play in a Mobility-as-a-Service Ecosystem[J]. Sustainability, 2021, 13(15): 8285.
[13] OZKAN B, JUNGERIUS N, ADALI O E, et al.Value Cocreation-Oriented Digital Platform Design: A Method for Requirements Elicitation and Platform Assessment[J]. Production Planning & Control, 2025: 1-19.
[14] 辛向阳, 曹建中. 定位服务设计[J]. 包装工程, 2018, 39(18): 43-49.
XIN X Y, CAO J Z H. Positioning Service Design[J]. Packaging Engineering, 2018, 39(18): 43-49.
[15] 赵佳琦, 胡飞. 克劳斯·克里彭多夫的设计语意学:核心概念与文本线索[J]. 装饰, 2024(2): 30-37.
ZHAO J Q, HU F.Klaus Krippendorff's Design Semantics: Core Concepts and Textual Clues[J]. Zhuang Shi, 2024(2): 30-37.
[16] MELE C, WEDUM G, GULBRANDSEN E A, et al.Circular Service Innovation: A Value Co-Creation Practices Approach[J]. Journal of Services Marketing, 2025.
[17] H-UTOKYO Lab.The Architecture of "Society 5.0": Six Key Factors for a People-Centric and Sustainable Smart City[M]. Singapore: Springer Nature, 2025.
[18] 周诗婕, 常方圆, 刘钊. 基于具身智能系统的人机交互情感研究综述[J]. 包装工程, 2025, 46(18): 12-26. DOI:10.19554/j.cnki.1001-3563.2025.18.002.
ZHOU S J, CHANG F Y, LIU Z.Research Advances in Human-Computer Interaction Emotions[J]. Packaging Engineering, 2025, 46(18): 12-26.
[19] MOGAJI E.Transformative Transport Services: Leveraging Sustainability, Inclusivity, and Technology Through Marketing Management[J]. Journal of Marketing Management, 2025, 41(13-14): 1370-1402.
[20] 臧丹, 谢玉梅, 巩淼森. 面向复杂社会系统的系统性设计[J]. 包装工程, 2025, 46(14): 9-22.
ZANG D, XIE Y M, GONG M S.Systemic Design for Complex Social Systems[J]. Packaging Engineering, 2025, 46(14): 9-22.
[21] LABAJO V, NAGEL S.Delivering Seamless Urban Mobility: Expert Recommendations and Best Practices for Consumer-Centric Mobility-as-a-Service Solutions[J]. Urban, Planning and Transport Research, 2025, 13(1): 2501999.
[22] AHMED W.Optimizing Sustainable Urban Mobility Through Digital Integration[J]. Sustainable Futures, 2025, 10: 100879.
[23] 韩永, 杜鹤民, 欧阳武旻, 等. 设计神经科学视阈下的移情测量方法研究进展[J]. 包装工程, 2025, 46(18): 27-35.
HAN Y, DU H M, OUYANG W M, et al.Research Progress on Empathy Measurement Methods from the Perspective of Design Neuroscience[J]. Packaging Engineering, 2025, 46(18): 27-35.
[24] 辛向阳, 田青. 服务设计的战略本质:从经济学视角看服务设计[J]. 包装工程, 2025, 46(12): 97-104+14.
XIN X Y, TIAN Q. Strategic Essence of Service Design: Service Design from the Economic Perspective[J]. Packaging Engineering, 2025, 46(12): 97-104+14.
[25] JEEVANANDAM S, TABANGO M W, WANG X, et al.Multi-Factor Cognitive Analysis of Human Interaction With a Conditionally Automated Vehicle[J]. Transportation Research Part F: Traffic Psychology and Behaviour, 2026, 117: 103469.
[26] AKASAKA F, MITAKE Y, WATANABE K, et al.Designing a Digital Service System for Sustainable Social Value Creation: A Holistic Design Method Based on Socio-Cyber-Physical System Perspectives[J]. Sustainability, 2024, 16(21): 9532.
[27] Mortazavi E, Doyon-Poulin P, Imbeau D, et al.Development and Validation of Four Social Scales for the UX Evaluation of Interactive Products[J]. International Journal of Human-Computer Interaction, 2024, 40(20): 6608-6621.
[28] ZHANG Y, BERTONI M, BERTONI A, et al.Leveraging Digital Twins for Value-Driven Design in Smart Product-Service Systems: the Super-System Digital Twin Framework and SEV Case Study[J]. Design Science, 2025, 11: e24.
[29] 贾倩文, 蔡蕊屹, 柴春雷, 等. 数智技术驱动的服务设计研究综述[J]. 包装工程, 2024, 45(16): 80-90.
JIA Q W, CAI R Y, CHAI CH L, et al.Review of Digital Intelligence Technology-driven Service Design Research[J]. Packaging Engineering, 2024, 45(16): 80-90.
[30] HEIKKA E L, POHJOSENPERÄ T.Exploring the Role of Service Modularity in Facilitating Value Co-creation: Insights from Knowledge-Intensive Business Services[J]. Journal of Services Marketing, 2025, 39(9): 1266-1280.