目的 为推动地域文化在水上交通工具设计中的当代表达,提升文化传播力与旅游体验感,探索大运河会通河段文化基因在游船外观设计中的视觉转译路径。方法 以大运河文化背景为切入点,梳理会通河段的历史语境与文化构成,构建文化基因谱系,采用AHP法筛选关键文化因子,并从造型、装饰、色彩三个维度提炼核心符号,形成视觉转译路径。通过设计实践,将文化要素导入游船造型,实现文化信息向视觉语言的转化。结果 提炼出三类文化基因：建筑文化基因、生产文化基因和宗教建筑元素,构建具地域识别度的视觉符号系统,并完成一套融合文化意象的游船外观方案。结论 提出的视觉转译方法在提升游船文化属性方面具有可行性与创新性,为水上交通工具的文化设计提供理论参考和实践路径,对地域文化的传播与文旅融合具有积极意义。
Abstract
The work aims to explore the visual translation of cultural genes from the Huitong Section of the Grand Canal in yacht exterior design, so as to promote the contemporary expression of regional culture in the design of waterborne vehicles and enhance cultural communication capacity as well as tourist experience. With the cultural background of the Grand Canal as the entry point, the historical context and cultural composition of the Huitong Section were sorted out to construct a cultural gene map, the Analytic Hierarchy Process (AHP) was adopted to screen key cultural factors, and core symbols were extracted from three dimensions including shape, decoration and color to form a visual translation path. Through design practice, cultural elements were integrated into the modeling of yachts to realize the transformation from cultural information to visual language. Three key cultural gene types were identified, including architectural forms, local production crafts, and religious architectural elements. A visually symbolic system with distinctive regional recognition was constructed, and a complete set of yacht exterior schemes integrated with cultural imagery was finalized. The proposed visual translation method is feasible and innovative in enhancing the cultural attributes of yachts. It provides theoretical references and practical approaches for the cultural design of waterborne vehicles, and bears positive significance for the dissemination of regional culture and the integration of culture and tourism.
关键词
京杭大运河 /
地域文化 /
游船外观设计 /
AHP层次分析法
Key words
Beijing-Hangzhou Grand Canal /
regional culture /
yacht exterior design /
AHP
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