&#x0201c;信息茧房&#x0201d;对社交APP用户的持续使用交互研究

马兰; 甄晓晴; 姜森皓铭; 鞠伟

doi:10.19554/j.cnki.1001-3563.2026.14.023

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (14) : 269-285. DOI: 10.19554/j.cnki.1001-3563.2026.14.023

工业设计

“信息茧房”对社交APP用户的持续使用交互研究

马兰, 甄晓晴, 姜森皓铭, 鞠伟

作者信息 +

Continuous Use Interaction of the "Information Cocoon" with Social APP Users

MA Lan, ZHEN Xiaoqing, JIANG Senhaoming, JU Wei

Author information +

文章历史 +

摘要

目的当下网络平台的“信息茧房”现象日趋严重,信息窄化、信息过载、信息失真给用户带来不良体验,降低产品信心,影响持续使用。研究旨在探索影响用户持续使用意愿的关键因素,为APP设计提供可行性原则及策略。方法基于平台客观因素与心理抗拒理论构建用户持续使用意愿影响因素模型,并通过逐步回归分析对模型进行验证,得出具有显著影响的因素及其系数大小,深入分析各因素满意度并生成相应的设计策略以指导APP设计。结果感官刺激、信息质量、认知负荷、交互质量、认知调节等平台客观条件对用户的心理抗拒、破茧驱动以及感知价值和成本产生了显著的正向影响,最终影响了用户的持续使用意愿。结论通过德尔菲法综合因素之间的共性并形成相对应的设计策略,问卷结果表明采取该设计策略的认知训练APP显示出更高的用户持续使用意愿。

Abstract

Currently, the "information cocoon" phenomenon on online platforms is becoming increasingly serious. Information narrowing, information overload, and information distortion bring negative experiences to users, reduce their confidence in products, and affect continuous use. The work aims to explore the key factors influencing users' continuous use intention, providing feasible principles and strategies for APP design. Based on platform objective conditions and the psychological reactance theory, the influencing factors model for continuous use intention was constructed and verified through stepwise regression analysis to identify significant influencing factors and their coefficient sizes and conduct an in-depth analysis of the satisfaction levels of each factor and generate corresponding design strategies to guide APP design. Platform objective conditions, such as sensory stimulation, information quality, cognitive load, interaction quality, and cognitive regulation, had a significant positive impact on users' psychological reactance, cocoon-breaking drive, as well as perceived value and cost, ultimately influencing users' continuous use intention. By synthesizing the commonalities among factors using the Delphi method and formulating corresponding design strategies, questionnaire results indicate that cognitive training APPs adopting these design strategies demonstrate a higher continuous use intention among users.

导出引用1

马兰, 甄晓晴, 姜森皓铭, 鞠伟. “信息茧房”对社交APP用户的持续使用交互研究[J]. 包装工程. 2026, 47(14): 269-285 https://doi.org/10.19554/j.cnki.1001-3563.2026.14.023

MA Lan, ZHEN Xiaoqing, JIANG Senhaoming, JU Wei. Continuous Use Interaction of the "Information Cocoon" with Social APP Users[J]. Packaging Engineering. 2026, 47(14): 269-285 https://doi.org/10.19554/j.cnki.1001-3563.2026.14.023

中图分类号： TB472

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