目的 为解决宣纸非遗传播中认知断层与情感联结弱化问题,提出基于情境认知的数字化设计策略,以提升数字媒介下非遗的认知效率与情感共鸣。方法 从情境认知角度解构宣纸非遗要素,结合AHP量化用户需求权重,构建“用户需求-设计导向”映射矩阵,并总结出情境认知驱动的非遗数字化设计策略。结果 构建了宣纸制作技艺AR体验工坊原型,并采用主观量表与客观绩效指标结合的前后测对比实验,验证了设计策略在降低认知负荷与增强文化认同方面的有效性。结论 将情境认知理论与AHP引入非遗数字化传播设计研究中,能够重塑非遗的叙事路径、降低用户的认知负荷,同时结合增强现实技术能够提高非遗的“能见度”并为其他技艺类非遗数字化活态传承提供可迁移、切实有效的实践路径。 关键词：情境认知理论;宣纸非遗;AHP;非遗数字化;增强现实技术
Abstract
The work aims to propose digital design strategies based on the situated cognition theory to enhance the cognitive efficiency and emotional connection with the ICH culture in digital media environments, so as to address the issues of cognitive discontinuity and weakened emotional connection in the dissemination of Xuan paper intangible cultural heritage (ICH). From the perspective of situated cognition, the constitutive elements of Xuan paper ICH were deconstructed. The analytic hierarchy process (AHP) was employed to quantify user need weights. A "User Needs-Design Orientations" mapping matrix was constructed, leading to the formulation of situated cognition-driven digital design strategies for ICH. An AR experience workshop prototype for Xuan paper craftsmanship was developed. A pre-post test experiment combining subjective scales and objective performance metrics validated the strategy's effectiveness in reducing cognitive load and strengthening cultural identity. Introducing the situated cognition theory and AHP into the research on digital communication design for ICH can reshape the narrative pathways of ICH culture and reduce users' cognitive load. Furthermore, integrating augmented reality technology enhances the "visibility" of ICH culture. This approach provides a transferable and practically effective pathway for the digital living inheritance of other skill-based intangible cultural heritages.
关键词
situated cognition theory /
Xuan paper intangible cultural heritage /
analytic hierarchy process (AHP) /
digitalization of intangible cultural heritage /
augmented reality (AR) technology
Key words
situated cognition theory /
Xuan paper intangible cultural heritage /
analytic hierarchy process (AHP) /
digitalization of intangible cultural heritage /
augmented reality (AR) technology
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基金
安徽省哲学社会科学项目（AHSKY2023D091）
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