目的 为提升博物馆文化传播的沉浸性与认知深度,本文提出结合具身认知理论与模糊层次分析法（FAHP）的方法,系统介入博物馆文创产品设计并通过实践加以验证。方法 首先,梳理成都博物馆文化资源与现有文创产品体系,分析具身认知介入设计的可行性。其次,结合KJ法与焦点访谈法,提炼文化识别性、身体参与性与认知共鸣性三大设计维度,构建用户体验导向的设计评价指标体系。随后,采用FAHP方法量化各设计要素权重,筛选核心设计关键词,开发成都博物馆文创产品。最后,通过模糊综合评价法对设计效果进行综合评估。结果 通过具身认知理论与FAHP结合,明确了用户核心需求,以成都博物馆文化资源为基础,设计了“祥福成都”冰箱贴文创产品,验证了设计策略的有效性。结论 具身认知理论与FAHP方法的融合应用,能够有效提升博物馆文创产品设计的人本性与科学性,促进文化体验的系统化、沉浸化与认知深化,为博物馆文创产品设计提供了新的理论支撑与实践路径。
Abstract
The work aims to propose an integrated approach combining embodied cognition theory with the Fuzzy Analytic Hierarchy Process (FAHP), and apply it to the cultural and creative product design of museums for verification, so as to enhance the immersion and cognitive depth of museum cultural communication. With Chengdu Museum as a case, the study first analyzed its cultural resources and existing product system to assess the feasibility of embodied cognition-driven design. Then, through the KJ method and focus group interviews, three key design dimensions, including cultural identifiability, physical engagement, and cognitive resonance, were extracted to build a user experience-oriented evaluation index system. Next, FAHP was then used to quantify the weights of design elements, identify core design keywords and develop cultural and creative products for Chengdu Museum. Finally, the design effect was evaluated using a fuzzy comprehensive method. The findings demonstrated that integrating embodied cognition with FAHP could effectively align design with user needs. Based on the cultural resources of Chengdu Museum, the "Xiang Fu Chengdu" refrigerator sticker cultural and creative product was designed, verifying the effectiveness of the design strategy. IN conclusion, the integration of the embodied cognition theory with FAHP can effectively enhance human-centeredness and scientific rigor of museum cultural and creative product design, and support immersive and cognitively meaningful cultural experiences, offering both theoretical and practical value for the design of museum cultural and creative products.
关键词
具身认知理论 /
模糊层次评价法 /
文创产品设计 /
产品设计 /
博物馆
Key words
embodied cognition /
fuzzy analytical hierarchy process (FAHP) /
cultural and creative product design /
product design /
museum
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