目的 针对徽州木雕“百花百瓶图”面临的保护困境与传播效能不足等问题,通过数字化技术创新与多元体验设计,探索非遗文化的现代转化路径。方法 基于多感官融合的体验设计理念,整合三维扫描、生成式AI和触觉反馈等数字化技术,构建“百花百瓶图”的数字化保护与交互系统,通过线上游戏化叙事与线下AR文创相结合的多元传播方式,实现传统文化寓意的创新表达与沉浸式体验。结果 研究构建了“百花百瓶图”数字化多元体验系统,通过受试者实验验证其有效性。实验数据显示,采用全链条体验的实验组在文化知识提升量、情感愉悦度及知识留存率等指标上均显著优于静态图片对照组,证实了多层级融合体验设计在深化文化理解与增强情感联结方面的优势。结论 数字化技术可有效解决木雕本体保护与传播浅层化问题,而多元体验设计能显著提升受众的文化认知与情感共鸣。研究既为徽州木雕的活态传承提供了“技术赋能-文化转译-用户参与”的体验设计模型,又为非遗数字化保护及文化创新传播研究提供了理论参考与实践范式。
Abstract
The work aims to explore modern transformation pathways for intangible cultural heritage through digital innovation and multisensory experience design to address the preservation challenges and limited dissemination effectiveness of the Huizhou wood carving "Hundred Flowers and Hundred Vases". Based on a multisensory fusion experience design philosophy, digital technologies such as 3D scanning, generative AI, and haptic feedback were integrated to construct a digital preservation and interactive system for the "Hundred Flowers and Hundred Vases" pattern. Simultaneously, a multi-channel dissemination approach combining online gamified storytelling with offline AR cultural and creative products was adopted to achieve innovative expression and immersive experiences of traditional cultural symbolism. A digital multisensory experience system for the "Hundred Flowers in Hundred Vases" pattern was developed and its effectiveness was validated through participant experiments. Experimental data revealed that the experimental group, which underwent a full-chain immersive experience, significantly outperformed the static picture control group in metrics such as cultural knowledge acquisition, emotional engagement, and knowledge retention, confirming the advantages of multi-tiered integrated experience design in deepening cultural understanding and strengthening emotional connections. In summary, digital technology effectively addresses the dual challenges of preserving wooden carvings while overcoming superficial dissemination. Diverse experiential design significantly enhances audience cultural cognition and emotional resonance. The proposed "technology-empowered, cultural translation, user participation" experiential design model provides robust support for the living inheritance of Huizhou wood carvings. Simultaneously, it offers theoretical reference and practical paradigms for research on digital preservation and innovative cultural dissemination of intangible cultural heritage.
关键词
多元体验 /
交互设计 /
徽州木雕图案 /
数字化设计
Key words
multisensory experience /
interaction design /
Huizhou woodcarving patterns /
digital design
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基金
安徽省哲学社会科学规划项目（JS2025AHZS0014）
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