目的 针对桃花坞木版年画儿童文创中文化基因传递模糊、模态单一等问题,提取其核心文化基因,构建多模态转译路径,开发适配儿童认知的文创产品并验证效果,为非遗儿童文创的系统性开发提供参考。方法 以文化基因理论为指导,通过文献研究、图像分析提取桃花坞年画显性基因与隐性基因。结合儿童认知特点,从视觉、听觉、触觉、动作模态构建转译策略并开发系列文创产品。结果 所构建的多模态转译路径可有效实现桃花坞木版年画文化基因与儿童认知需求的适配;所开发的文创产品在视觉呈现、感官互动等层面均能精准承载并传递核心文化基因,形成“基因提取-模态转译-产品落地”的完整设计研究。结论 基于文化基因的多模态文创设计能有效适配儿童认知,助力桃花坞年画文化基因的代际传递,为非遗儿童文创提供实践参考。
Abstract
To address the issues of vague cultural gene transmission and single modality in children's cultural and creative products of Taohuawu Woodblock New Year Paintings, the work aims to extract the core cultural genes of Taohuawu Woodblock New Year Paintings, construct a multimodal translation path, develop children's cultural and creative products adapted to children's cognition and verify their effectiveness, thereby providing a reference for the systematic development of children's cultural and creative products related to intangible cultural heritage. Guided by the cultural gene theory, the dominant and recessive genes of Taohuawu Woodblock New Year Paintings were firstly extracted through literature research and image analysis. Then, combined with children's cognitive characteristics, translation strategies were constructed from visual, auditory, tactile, and motor modalities and a series of children's cultural and creative products were developed. The constructed multimodal translation path effectively realized the adaptation between the cultural genes of Taohuawu Woodblock New Year Paintings and children's cognitive needs, and the developed children's cultural and creative products accurately carried and transmitted the core cultural genes in terms of visual presentation and sensory interaction, forming a complete design research process of "gene extraction-modal translation-product implementation". It is concluded that the multimodal cultural and creative design based on cultural genes can effectively adapt to children's cognition, facilitate the intergenerational transmission of the cultural genes of Taohuawu Woodblock New Year Paintings, and provide practical reference for the development of intangible cultural heritage-related children's cultural and creative products.
关键词
桃花坞木版年画 /
文化基因 /
多模态交互 /
儿童文创产品
Key words
Taohuawu Woodblock New Year Paintings /
cultural genes /
multimodal interaction /
children's cultural and creative products
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