陕西木偶服饰&#x0201c;虎头靠&#x0201d;纹样的符号阐释与设计创新研究

孙雯; 雍乐瑶

doi:10.19554/j.cnki.1001-3563.2026.14.046

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (14) : 540-551. DOI: 10.19554/j.cnki.1001-3563.2026.14.046

设计研讨

陕西木偶服饰“虎头靠”纹样的符号阐释与设计创新研究

孙雯, 雍乐瑶^*

作者信息 +

Symbolic Interpretation and Design Innovation of "Tiger-head Kao" Patterns on Clothing of Shaanxi Rod Puppets

SUN Wen, YONG Leyao^*

Author information +

文章历史 +

摘要

目的针对陕西杖头木偶虎头靠服饰纹样研究匮乏、面临衰落的现状,解析其符号意义与文化功能,探索现代创新应用路径,推动该非遗的活化与生活化传承。方法项目研究组从符号学、文化记忆理论及设计美学多视角,结合传统戏曲样本,提取虎纹、毛旋纹等纹样元素,分析其造型结构与图式语法;运用Kano模型开展消费者需求调研,通过纹样提取、符号解码、功能适配、设计转化的路径,实现衍生玩偶的实践落地。结果提炼出虎头靠纹样的三级符号系统,明确虎纹等核心纹样的象征意义;Kano模型显示交互性和文化内涵为期望型需求,材质质感和情感性为魅力型需求;衍生玩偶融合传统纹样与现代设计,实现文化传承与功能适配的统一。结论揭示了虎头靠纹样的文化逻辑与符号价值,提出的创新应用策略有效推动了非遗元素的现代转化,为同类非遗的活化传承提供了可操作的参考范式。

Abstract

The work aims to put focuses on the insufficient research and declining situation of the tiger-head kao (armour-like opera costumes) patterns on clothing of Shaanxi rod puppets, analyze their symbolic meanings and cultural functions, explore their modern innovative application approaches, and thus promote the activation and daily inheritance of this intangible cultural heritage. Drawing on semiotics, the cultural memory theory, and design aesthetics, and with reference to traditional opera samples, pattern elements such as tiger patterns and wool swirl patterns were extracted to analyze their structural forms and visual grammars, and the Kano model was used to understand consumer needs. Practical transformation was realized by designing derivative dolls. The findings included a refined three-level symbolic system of the tiger-head kao patterns, with clear symbolic meanings of patterns like tiger patterns. The Kano model showed that interactivity and cultural connotation were expected needs, while material texture and emotional appeal were attractive ones. Additionally, the dolls, which integrated traditional patterns with modern design, achieved the balance between cultural inheritance and functional adaptation. In conclusion, the study uncovers the cultural logic and symbolic value of the tiger-head kao patterns, and the proposed innovative application strategies effectively drive the modern transformation of intangible cultural heritage elements, providing an operational reference model for the activation and inheritance of similar intangible cultural heritages.

导出引用1

孙雯, 雍乐瑶. 陕西木偶服饰“虎头靠”纹样的符号阐释与设计创新研究[J]. 包装工程. 2026, 47(14): 540-551 https://doi.org/10.19554/j.cnki.1001-3563.2026.14.046

SUN Wen, YONG Leyao. Symbolic Interpretation and Design Innovation of "Tiger-head Kao" Patterns on Clothing of Shaanxi Rod Puppets[J]. Packaging Engineering. 2026, 47(14): 540-551 https://doi.org/10.19554/j.cnki.1001-3563.2026.14.046

中图分类号： TB482 J528.3

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