目的 旨在基于文旅融合视域,探索旅游文创产品设计的不足与改进之处,以促进文化与旅游的深度融合,通过旅游文创产品设计扩大文化影响力,实现文化传承价值。方法 采用文献研究法和案例研究法,基于文旅融合这一背景,深入剖析旅游文创产品设计存在的几点问题,如产品严重同质化、未能进行品牌构建、未能正视消费者需求等,并基于这些问题,对旅游文创产品创新设计手段展开论述。结论 文旅融合为旅游文创产品设计带来新机遇与挑战。面对当前旅游文创产品存在的问题,设计过程中要使设计更加个性化,注重构建文创品牌,满足不同消费群体需求,如此才能开发出兼具文化价值、实用价值与市场吸引力的旅游文创产品。
Abstract
The work aims to explore the shortcomings and improvements in the design of tourism cultural and creative products from the perspective of culture and tourism integration, in order to promote the deep integration of culture and tourism, expand cultural influence through tourism cultural and creative product design, and realize cultural heritage value. Based on the background of cultural tourism integration, literature research and case study methods were adopted to deeply analyze several problems in the design of tourism cultural and creative products, such as serious homogenization of products, failure to build brands, and failure to face consumer needs. To solve these problems, innovative design methods for tourism cultural and creative products were discussed. The integration of culture and tourism brings new opportunities and challenges to the design of tourism cultural and creative products. In the face of the problems existing in current tourism cultural and creative products, the design process should make the design more personalized, focus on building cultural and creative brands, and meet the needs of different consumer groups. Only in this way can tourism cultural and creative products that combine cultural value, practical value, and market attractiveness be developed.
关键词
文旅融合 /
旅游文创产品 /
文创品牌 /
消费者需求
Key words
culture and tourism integration /
tourism cultural and creative products /
cultural and creative brands /
consumer demand
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基金
山西省社会科学界联合会2025年度山西优秀传统文化研究专项课题（SSKLSZZX2025052）
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