目的 乡村振兴背景下,包装设计是提升农产品附加值、增强市场竞争力与消费者认同的关键环节。本文以四川省资阳市红碑村的艺术乡建实践为研究案例,聚焦AIGC技术在乡村特色农产品包装设计中的创新应用,探讨包装设计如何通过视觉优化、文化叙事与智能交互助力乡村产品的视觉提升、销售增长与用户接受度增强,进而协同推动乡村振兴。方法 针对乡村特色农产品包装同质化、文化附加值低、市场竞争力不足等问题,构建“AI+包装设计+乡村振兴”创新框架,分析AIGC优化包装视觉策略、提升产品溢价与消费者体验的路径,通过技术赋能与文化创新实现在地产品增值与品牌升级。结论 通过“技术驱动-包装增值-产业升级”策略,既为丘陵地区农产品包装创新提供协同范式,又为乡村振兴提供可持续发展的产品驱动路径。
Abstract
In the context of rural revitalization, packaging design is a critical factor in enhancing the added value of agricultural products, strengthening market competitiveness, and fostering consumer identification. With the art-driven rural construction practice in Hongbei Village, Ziyang City, Sichuan Province, as a case study, and with focuses on the innovative application of AIGC technology in the packaging design of distinctive rural agricultural products, the work aims to explore how packaging design can facilitate the visual enhancement, sales growth, and improved consumer acceptance of rural products through visual optimization, cultural storytelling, and intelligent interaction, thereby collaboratively advancing rural revitalization. Addressing the challenges of homogenized packaging, low cultural added value, and insufficient market competitiveness of distinctive rural agricultural products, this study constructed an innovative framework based on the model of "AI + Packaging Design + Rural Revitalization". It analyzed the pathways through which AIGC optimized packaging visual strategies, enhanced product premium pricing, and improved consumer experience, achieving localized product value enhancement and brand upgrading through technological empowerment and cultural innovation. In conclusion, by implementing a strategic approach characterized by "technology-driven, packaging value-added, and industrial upgrading", this study provides a collaborative paradigm for packaging innovation of agricultural products in hilly regions and offers a product-driven sustainable development pathway for rural revitalization.
关键词
AIGC赋能 /
包装设计 /
艺术乡建 /
乡村振兴 /
农产品增值
Key words
AIGC empowerment /
packaging design /
art-driven rural construction /
rural revitalization /
agricultural product value enhancement
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