功能游戏设计理念对&#x0201c;非遗&#x0201d;数字化展示与传播的赋能研究

荆翡; 宣睿

doi:10.19554/j.cnki.1001-3563.2026.16.024

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (16) : 284-294. DOI: 10.19554/j.cnki.1001-3563.2026.16.024

工业设计

功能游戏设计理念对“非遗”数字化展示与传播的赋能研究

荆翡^*, 宣睿

作者信息 +

Empowering Digital Display and Dissemination of Intangible Cultural Heritage through Functional Game Design

JING Fei^*, XUAN Rui

Author information +

文章历史 +

摘要

目的针对当前非物质文化遗产数字化展示与传播中存在的效率低、效果差等问题,探索功能游戏在非遗传播中的路径优化。方法基于功能游戏设计理论、“三元共生”理念及玩家体验五要素模型,提出“一个价值+三个循环”的非遗功能游戏设计框架,借助行为追踪、知识测试、收集数据等方法,用自主设计游戏《瓷都小掌柜》验证。结果该框架在一级循环中实现非遗知识的趣味化操作与即时反馈,提高识别准确率,降低操作失误率;在二级循环中形成系统化学习与长期目标,实验周期内玩家对非遗纹样知识掌握度较实验前显著提升;在三级循环中通过美术、叙事与音效营造文化氛围,使玩家对主题映射的文化符号认知度有明显强化。结论 “一个价值+三个循环”框架为非遗数字化传播提供兼具教育性与娱乐性的有效路径,其知识传递效率较传统展示形式提升效果明显,对增强玩家文化认同与非遗传承具有实践价值。

Abstract

In response to the low efficiency and weak effectiveness commonly seen in current digital display and dissemination of intangible cultural heritage (ICH), the work aims to explore how to optimize dissemination paths through functional game design. Drawing on the functional game design theory, the "Triadic Symbiosis" concept, and the five-element player experience model, this study proposed a functional game design framework for ICH titled "One Core Value + Three Interactive Loops". The framework was verified through the self-designed game "Porcelain Town Shopkeeper" via behavioral tracking, knowledge testing, and data collection. In Loop 1, the framework enabled playful manipulation of ICH knowledge with immediate feedback, which increased recognition accuracy and reduced operational error. In Loop 2, it constructed systematic learning and long-term goals; within the experimental period, players' mastery of ICH pattern knowledge increased significantly compared with pre-test. In Loop 3, it created cultural atmosphere through art, narrative, and sound, significantly strengthening players' cognition of the cultural symbols mapped by the game's theme. The "One Core Value + Three Interactive Loops" framework provides an effective path for digital dissemination of ICH that integrates both educational and entertainment functions. Compared with traditional presentation forms, it yields substantially higher efficiency in knowledge transmission and demonstrates practical value in enhancing players' cultural identity and ICH inheritance.

导出引用1

荆翡, 宣睿. 功能游戏设计理念对“非遗”数字化展示与传播的赋能研究[J]. 包装工程. 2026, 47(16): 284-294 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.024

JING Fei, XUAN Rui. Empowering Digital Display and Dissemination of Intangible Cultural Heritage through Functional Game Design[J]. Packaging Engineering. 2026, 47(16): 284-294 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.024

中图分类号： TB472

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