基于SEM的非遗可供性体验交互设计要素研究

李沛琪; 韩海燕; 李壮; 张晶晶

doi:10.19554/j.cnki.1001-3563.2026.16.032

PDF(3473 KB)

包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (16) : 374-385. DOI: 10.19554/j.cnki.1001-3563.2026.16.032

设计研讨

基于SEM的非遗可供性体验交互设计要素研究

李沛琪¹, 韩海燕^1,2, 李壮^1,2,*, 张晶晶^2,3

作者信息 +

Research on Interactive Design Elements of Intangible Cultural Heritage Affordance Experience Based on SEM

LI Peiqi¹, HAN Haiyan^1,2, LI Zhuang^1,2,*, ZHANG Jingjing^2,3

Author information +

文章历史 +

摘要

目的为提升非遗信息交互中的文化体验,以内蒙古传统服饰为例,探究基于具身认知理论的文化可供性体验与交互设计要素的关系与权重。方法首先,通过用户访谈结合KJ法,提取用户文化可供性体验需求;其次,结合具身认知理论与文献分析法、因子分析法,归纳非遗文化信息交互的设计要素;最后,运用结构方程模型对其影响文化可供性体验的信息交互要素进行验证。结果非遗文化类信息交互中技艺的体化实践是影响可供性最重要的指标,符号的意象化具身、情境的场域构建、身份的共睦态体验均对可供性有正向影响。结论构建并验证了一个融合具身认知与可供性理论的设计要素模型,通过结构方程模型验证了非遗信息交互设计要素与文化可供性体验的相互关系,为文化类信息交互设计的用户体验研究提供参考。

Abstract

The work aims to explore the relationship and weight between cultural affordance experience and interactive design elements based on the embodied cognition theory with traditional costumes in Inner Mongolia as an example, so as to enhance the cultural experience in the exchange of intangible cultural heritage information. Firstly, by combining user interviews with the KJ method, users' cultural affordance experience needs were extracted; Secondly, combining the embodied cognition theory with literature analysis and factor analysis, the design elements of intangible cultural heritage information exchange were summarized; Finally, structural equation modeling was used to validate the information exchange elements influencing cultural affordance experience. The embodied practice of skills in the exchange of intangible cultural heritage information was the most important indicator that affected affordance. The embodiment of symbolic imagery, the construction of situational fields, and the experience of shared identity all had a positive impact on affordance. In conclusion, a design element model that integrates the embodied cognition theory and the affordance theory is constructed and validated. The relationship between intangible cultural heritage information interaction design elements and cultural affordance experience is verified through structural equation modeling, providing reference for user experience research in cultural information interaction design.

导出引用1

李沛琪, 韩海燕, 李壮, 张晶晶. 基于SEM的非遗可供性体验交互设计要素研究[J]. 包装工程. 2026, 47(16): 374-385 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.032

LI Peiqi, HAN Haiyan, LI Zhuang, ZHANG Jingjing. Research on Interactive Design Elements of Intangible Cultural Heritage Affordance Experience Based on SEM[J]. Packaging Engineering. 2026, 47(16): 374-385 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.032

中图分类号： TB472

参考文献

[1] 丁元竹. “十四五”时期非物质文化遗产系统性保护相关政策措施研究[J]. 管理世界, 2020, 36(11): 22-34.
DING Y Z.Research on Policies and Measures Related to the Systematic Protection to Intangible Cultural Heritage in the "14th Five-Year Plan" Period[J]. Management World, 2020, 36(11): 22-34.
[2] 刘凌逸, 张军, 董浩宇. 基于文献计量的文化遗产数字化体验设计中外语境研究比较[J]. 包装工程, 2025, 46(2): 201-215.
LIU L Y, ZHANG J, DONG H Y.A Bibliometric-Based Comparative Study of Cultural Heritage Digital Experience Design in China and Foreign Contexts[J]. Packaging Engineering, 2025, 46(2): 201-215.
[3] SHEDROFF N .Information Interaction Design: A Unified Field Theory of Design[J]. 1999.
[4] 韩海燕, 方兴. 设计学用户研究的多学科知识系统综述[J]. 包装工程, 2022, 43(18): 216-231.
HAN H Y, FANG X.A Systematic Review of Multidisciplinary Knowledge for User Research in Design Science[J]. Packaging Engineering, 2022, 43(18): 216-231.
[5] 辛向阳. 交互设计:从物理逻辑到行为逻辑[J]. 装饰, 2015(1): 58-62.
XIN X Y.Interaction Design: From Logic of Things to Logic of Behaviors[J]. Art & Design, 2015(1): 58-62.
[6] 辛向阳. 从用户体验到体验设计[J]. 包装工程, 2019, 40(8): 60-67.
XIN X Y.From User Experience to Experience Design[J]. Packaging Engineering, 2019, 40(8): 60-67.
[7] 赵艺璇, 余江, 彭密香, 等. 数字创新生态可供性影响跨界创新的组态研究[J]. 科研管理, 2024, 45(12): 133-141.
ZHAO Y X, YU J, PENG M X, et al.Research on the Configuration of the Impact of Digital Innovation Ecosystem Affordance on Cross-Industry Innovation[J]. Science Research Management, 2024, 45(12): 133-141.
[8] 奉小斌, 肖博文, 郑汉忠. 数字技术可供性对跨界创新的影响研究[J]. 科学学研究, 2024, 42(11): 2409-2420.
FENG X B, XIAO B W, ZHENG H Z.Research on the Impact of Digital Technology Affordance on Cross-Border Innovation[J]. Studies in Science of Science, 2024, 42(11): 2409-2420.
[9] WANG P.Connecting the Parts with the Whole: Toward an Information Ecology Theory of Digital Innovation Ecosystems[J]. MIS Quarterly, 2021, 45(1): 397-422.
[10] 梁海鹏, 田龙过. 基于具身认知理论的适老性智能家居产品设计研究[J]. 包装工程, 2025, 46(16): 516-523.
LIANG H P, TIAN L G.Age-Friendly Smart Home Product Design Based on Embodied Cognition Theory[J]. Packaging Engineering, 2025, 46(16): 516-523.
[11] 库伯A, 雷曼 R, 克罗宁 D. About Face3 交互设计精髓[M]. 刘松涛, 译. 北京: 电子工业出版社, 2012.
Cooper A, Reimann R, Cronin D.About Face 3: The Essentials of Interaction Design[M]. Indianapolis: Wiley, 2007.
[12] 何人可. 工业设计史[M]. 北京: 北京理工大学出版社, 1991.
HE R K.History of Industrial Design[M]. Beijing: Beijing Institute of Technology Press, 1991.
[13] GIBSON J J.The Ecological Approach to Visual Perception[M]. Boston: Houghton Mifflin, 1979.
[14] [美] 唐纳德・A. 诺曼. 设计心理学[M]. 梅琼, 译. 北京: 中信出版社, 2010: 55-59.
NORMAN D A.The Design of Everyday Things[M]. MEI Q, Translated. Beijing: CITIC Press, 2010:55-59.
[15] HARTSON R. Cognitive, Physical, Sensory, and Functional Affordances in Interaction Design[J]. Behaviour & Information Technology, 2003, 22(5): 315-338.
[16] 马超民. 可供性视角下的交互设计研究[D]. 长沙: 湖南大学, 2016.
MA C M.Research on Interaction Design from the Perspective of Availability[D]. Changsha: Hunan University, 2016.
[17] 罗玲玲, 谷晓丹, 陈红兵. 界面设计的生态学基础[J]. 自然辩证法研究, 2016, 32(7): 52-56.
LUO L L, GU X D, CHEN H B.On Ecology Foundation of Interface Design[J]. Studies in Dialectics of Nature, 2016, 32(7): 52-56.
[18] 郑杨硕, 章新成. 智慧城市建设中的信息交互设计[J]. 装饰, 2014(2): 20-23.
ZHENG Y S, ZHANG X C.Information Interaction Design in Smart City Construction[J]. 2014(2): 20-23.
[19] 欧阳文昱, 李春阳. 用户体验视角下古诗意境呈现的H5交互设计探讨与实践[J]. 包装工程, 2025, 46(8): 432-442, 502.
OUYANG W Y, LI C Y.Exploration and Practice of H5 Interaction Design for Presenting the Artistic Conception of Ancient Poetry from the Perspective of User Experience[J]. Packaging Engineering, 2025, 46(8): 432-442, 502.
[20] 万茜婷, 韩海燕, 张晶晶, 等. 面向不同场认知的信息交互设计用户体验评价研究[J]. 包装工程, 2025, 46(10): 417-427.
WAN X T, HAN H Y, ZHANG J J, et al.Evaluation on User Experience of Information Interaction Design for Different Field Cognition Styles[J]. Packaging Engineering, 2025, 46(10): 417-427.
[21] (美) 乔治・莱考夫,马克・约翰逊. 我们赖以生存的隐喻[M]. 何文忠, 译. 杭州: 浙江大学出版社, 2015.
Lakoff G, Johnson M.Metaphors We Live By[M]. Chicago: University of Chicago Press, 1980.
[22] 叶浩生. 具身认知:认知心理学的新取向[J]. 心理科学进展, 2010, 18(5): 705-710.
YE H S.Embodied Cognition: A New Approach in Cognitive Psychology[J]. Advances in Psychological Science, 2010, 18(5): 705-710.
[23] DOURISH P.Where the Action is: The Foundations of Embodied Interaction[M]. Cambridge: The MIT Press, 2001.
[24] 马晓娜, 图拉, 徐迎庆. 非物质文化遗产数字化发展现状[J]. 中国科学(信息科学), 2019, 49(2): 121-142.
MA X N, TU L, XU Y Q.Development Status of the Digitization of Intangible Cultural Heritages[J]. Scientia Sinica (Informationis), 2019, 49(2): 121-142.
[25] 李嵇扬, 章宇. 面向儿童的非遗文化交互体验研究——以苏州非遗馆桃花坞展区为例[J]. 装饰, 2021(5):138-139.
Li J Y, Zhang Y.Research on Interactive Experience of Intangible Cultural Heritage for Children: Taking Taohuawu Exhibition of Suzhou Intangible Cultural Heritage Museum as an Example[J]. Zhuangshi, 2021(5): 138-139.
[26] 张婷, 彭莉. 基于用户体验的非遗APP设计与应用研究[J]. 包装工程, 2020, 41(20): 182-187.
ZHANG T, PENG L.Design and Application of Intangible Culture Heritage APP Based on User Experience[J]. Packaging Engineering, 2020, 41(20): 182-187.
[27] 陈晨, 何卓芬. 基于用户视觉偏好的传统手工艺类非遗APP界面设计路径[J]. 包装工程, 2025, 46(10): 228-236.
CHEN C, HE Z F.Interface Design Path of Intangible Cultural Heritage APP Based on User Visual Preferences[J]. Packaging Engineering, 2025, 46(10): 228-236.
[28] 舒睿, 黄敏. 基于可供性的文化意象交互式智能音箱设计研究[J]. 包装工程, 2022, 43(22): 282-287.
SHU R, HUANG M.Design of Interactive AI Speaker with Cultural Image Based on Affordance[J]. Packaging Engineering, 2022, 43(22): 282-287.
[29] 纪毅, 马明, 卢世主, 等. 可供性视域下博物馆非遗虚拟仿真系统设计研究[J]. 包装工程, 2023, 44(14): 450-460.
JI Y, MA M, LU S Z, et al.Affordance-Based Virtual Simulation Design of Intangible Cultural Heritage in Museum[J]. Packaging Engineering, 2023, 44(14): 450-460.
[30] 陈红, 王奕诺. 技术可供性的实践: 非遗文化的数字化展演与仪式化建构[J]. 传媒, 2024(17): 91-93.
CHEN H, WANG Y N.Practice of Technical Availability: Digital Performance and Ritualized Construction of Intangible Culture[J]. Media, 2024(17): 91-93.
[31] 姚婷. 具身认知视角下基于非遗文化隐性知识传播的数字叙事创新策略研究[J]. 包装工程, 2024, 45(24): 214-224.
YAO T.Digital Narrative Innovation Strategies Based on Implicit Knowledge Dissemination of Intangible Cultural Heritage from the Perspective of Embodied Cognition[J]. Packaging Engineering, 2024, 45(24): 214-224.
[32] 刘瑾卓, 钱晓波, 郭建宏. 基于可供性的厨电产品体验设计评估研究[J]. 包装工程, 2025, 46(2): 37-46, 121.
LIU J Z, QIAN X B, GUO J H.Evaluation of Experience Design for Kitchen Appliance from the Perspective of Affordance[J]. Packaging Engineering, 2025, 46(2): 37-46, 121.
[33] 郑杨硕. 信息交互设计方式的历史演进研究[D]. 武汉: 武汉理工大学, 2013.
ZHENG Y S.The Historical Evolution Research of Information Interaction Design Mode[D]. Wuhan: Wuhan University of Technology, 2013.
[34] 席涛, 汤伟. 信息可视化——信息社会的高速公路[J]. 包装工程, 2010, 31(S1): 56-58.
XI T, TANG W.Information Visualization—The Expressway of Information Society[J]. Packaging Engineering, 2010, 31(S1): 56-58.
[35] 李娜, 韩海燕, 韩晓宇, 等. 界面隐喻特征影响用户理解指标的系统综述[J]. 工业工程设计, 2024, 6(6): 103-114.
LI N, HAN H Y, HAN X Y, et al.A Systematic Review of Interface Metaphorical Features Affecting User Understanding Metrics[J]. Industrial & Engineering Design, 2024, 6(6): 103-114.
[36] 冯宇, 郑剑. 基于具身认知的宜兴紫砂陶制作技艺交互情境重构研究[J]. 工业工程设计, 2025, 7(1): 99-112.
FENG Y, ZHENG J.Reconstruction of Interactive Situations for Yixing Zisha Pottery Craftsmanship Based on Embodied Cognition[J]. Industrial & Engineering Design, 2025, 7(1): 99-112.
[37] 吴明隆. 问卷统计分析实务——SPSS操作与应用[M]. 重庆: 重庆大学出版社, 2010.
WU M L.Practice of Questionnaire Statistical Analysis-SPSS Operation and Application[M]. Chongqing: Chongqing University Press, 2010.
[38] 吴嘉妮, 朱丽萍, 李永锋. 老年人在线学习平台使用意愿及设计策略研究[J]. 包装工程, 2023, 44(24): 206-216.
WU J N, ZHU L P, LI Y F.Willingness to Use and Design Strategy of Online Learning Platform for the Elderly[J]. Packaging Engineering, 2023, 44(24): 206-216.
[39] 唐靖雯, 王锋, 钟劲松, 等. 基于游客感知价值理论的博物馆文创产品设计与应用研究[J]. 包装工程, 2024, 45(24): 163-171.
TANG J W, WANG F, ZHONG J S, et al.Museum Cultural and Creative Product Design Based on Tourist Perceived Value Theory[J]. Packaging Engineering, 2024, 45(24): 163-171.
[40] 陈则谦, 张天雄, 赵蕊. 公共图书馆数字体验区的沉浸式体验: 分析框架及用户测试[J]. 图书情报知识, 2025, 42(2): 94-104.
CHEN Z Q, ZHANG T X, ZHAO R.Immersive Experience in Public Libraries'Digital Experience Zones: An Analytical Framework and User Testing[J]. Document, Informaiton & Knowledge, 2025, 42(2): 94-104.
[41] 邹靖, 鲍懿喜. 可供性视角下无人零售商店的用户体验要素探析[J]. 装饰, 2019(10): 112-115.
ZOU J, BAO Y X.The Analysis on User Experience of Unmanned Retail Stores from the Perspective of Affordance[J]. Art & Design, 2019(10): 112-115.