文旅融合视域下滕王阁天花视觉文旅产品设计研究

许菲; 吴国荣

doi:10.19554/j.cnki.1001-3563.2026.16.033

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (16) : 386-394. DOI: 10.19554/j.cnki.1001-3563.2026.16.033

设计研讨

文旅融合视域下滕王阁天花视觉文旅产品设计研究

许菲¹, 吴国荣^2,*

作者信息 +

Design of Visual Cultural Tourism Products from the Ceiling of the Tengwang Pavilion from the Perspective of Cultural and Tourism Integration

XU Fei¹, WU Guorong^2,*

Author information +

文章历史 +

摘要

目的研究旨在设计一款以滕王阁天花为文化元素的创意产品,满足用户在视觉美感和文化传承方面的需求。方法研究首先对滕王阁的视觉元素、构图和色彩进行深入分析,提取出具有代表性的视觉符号和色彩搭配。接着,采用曼陀罗分析法明确文化创意产品的核心元素及其关联要素,确保设计的系统性和全面性。基于KANO分析结果,对不同需求项的满意度作用特征进行区分,通过综合这些分析结果,制定产品设计方案,并进行迭代优化。结论设计出一款兼具美观和文化内涵的滕王阁天花主题文创产品,成功满足了用户的视觉和情感需求,提高了产品的市场吸引力和用户满意度。

Abstract

The work aims to design a creative product themed on cultural elements in the ceiling of Tengwang Pavilion to meet users' demands in terms of visual aesthetics and cultural inheritance. An in-depth analysis was conducted to the visual elements, composition and color of the Tengwang Pavilion, extracting representative visual symbols and color combinations. Then, the mandala analysis method was adopted to clarify the core elements of cultural and creative products and their related elements, ensuring the systematicness and comprehensiveness of the design. Based on KANO analysis results, the satisfaction-impact characteristics of different demand items were distinguished. By synthesizing these analytical outcomes, product design schemes were formulated and subject to iterative optimization. A cultural and creative product themed on the ceiling of the Tengwang Pavilion is designed to combine aesthetic appeal and cultural connotation. It successfully meets users' visual and emotional needs, and enhances the market attractiveness and user satisfaction of the product.

导出引用1

许菲, 吴国荣. 文旅融合视域下滕王阁天花视觉文旅产品设计研究[J]. 包装工程. 2026, 47(16): 386-394 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.033

XU Fei, WU Guorong. Design of Visual Cultural Tourism Products from the Ceiling of the Tengwang Pavilion from the Perspective of Cultural and Tourism Integration[J]. Packaging Engineering. 2026, 47(16): 386-394 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.033

中图分类号： TB472

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