基于叙事理论与可拓语义的雷锋文创产品设计研究

张巍; 郜红合

doi:10.19554/j.cnki.1001-3563.2026.16.034

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (16) : 395-406. DOI: 10.19554/j.cnki.1001-3563.2026.16.034

设计研讨

基于叙事理论与可拓语义的雷锋文创产品设计研究

张巍, 郜红合^*

作者信息 +

Design of Lei Feng Cultural and Creative Products Based on Narrative Theory and Expandable Semantics

ZHANG Wei, GAO Honghe^*

Author information +

文章历史 +

摘要

目的本研究旨在突破传统雷锋文创产品“脸谱化、符号化、教育化”的困境,探索以叙事驱动+可拓语义图解为路径的精神内核现代化转译机制,实现从“纪念雷锋”到“激活精神”的设计范式转换。方法首先,运用叙事理论对雷锋精神的非物质文化遗产资源进行故事化提炼,构建“事件—行为—精神”三维叙事模型;其次,引入可拓语义图解与基元模型,将“螺丝钉精神”等抽象精神转化为可量化、可图形化、可产品化的设计要素;再次,通过“文化关联度—设计价值”双维度评估机制,筛选高可拓性特征词汇,并匹配现代生活载体,完成精神意象的产品级转译。结果研究以“刻苦钻研”精神为核心,构建出高契合度载体并输出设计方案。运用模糊综合评价,验证了方法在精神可见性、文化认同度与使用场景融合度上的有效性。结论本研究提出了一种“精神叙事—语义拓展—产品落地”的系统设计框架,为红色文化IP的当代表达提供了可复制、可迁移的方法论模型。实现红色文化从“纪念馆”走向“生活场”,从“集体记忆”转化为“个体实践”。

Abstract

The work aims to break through the dilemmas of "stereotyping, symbolization, and didacticism" in traditional Lei Feng cultural and creative products and explore a modern translation mechanism for the spiritual core driven by narrative theory and extension semantics, shifting the design paradigm from "commemorating Lei Feng" to "activating the spirit". Firstly, narrative theory was applied to extract intangible cultural resources of Lei Feng spirit, constructing a three-dimensional narrative model of "event-behavior-spirit". Secondly, extension semantics and the basic-element model were introduced to transform abstract concepts such as the "screw spirit" into quantifiable, graphical, and productizable design elements. Thirdly, a two-dimensional evaluation mechanism of "cultural relevance-design value" was used to screen highly extensible feature vocabulary and match them with modern life carriers, completing the product-level translation of spiritual imagery. Centered on the spirit of "diligent study", a highly compatible carrier was constructed and a design scheme was output. Fuzzy comprehensive evaluation was employed to verify the effectiveness of the method in spiritual visibility, cultural identity, and integration with usage scenarios. This work proposes a systematic design framework of "spiritual narrative-semantic extension-product implementation", providing a replicable and transferable methodological model for the contemporary expression of red cultural IPs. It realizes the transition of red culture from the "memorial hall" to the "living space", transforming "collective memory" into "individual practice".

导出引用1

张巍, 郜红合. 基于叙事理论与可拓语义的雷锋文创产品设计研究[J]. 包装工程. 2026, 47(16): 395-406 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.034

ZHANG Wei, GAO Honghe. Design of Lei Feng Cultural and Creative Products Based on Narrative Theory and Expandable Semantics[J]. Packaging Engineering. 2026, 47(16): 395-406 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.034

中图分类号： TB472

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