目的 在文旅深度融合与文化强国建设背景下,黄河文化作为中华优秀传统文化的重要组成部分,其传承创新与当代活化具有重要现实意义。通过开展黄河文化文创产品的系统化设计与市场化开发,推动黄河文化资源实现创造性转化与创新性发展,打破传统文化传播形式单一、落地性不足的困境。同时完善文创产品研发体系,全面提升当代黄河主题文创产品的创意水平、品类数量与品质层次,在坚守文化根脉的同时适配大众消费需求与时代审美,最终实现黄河文化活态传承与文创产业高质量发展的双向赋能、互利共赢。方法 综合运用文献研究、典型案例分析与实地调研等研究方法,系统梳理黄河文化的物质资源与精神内涵,依托设计学相关理论基础,构建“文化责任-资源梳理-流程优化-特色挖掘-功能创新”五位一体的文创产品设计研究框架。结论 黄河文化文创产品设计开发应兼顾文化传承使命与市场消费实际需求,深度挖掘地域文化特质,融入现代设计审美,强化产品实用功能与情感价值,实现社会效益与经济效益协同提升。未来可进一步依托数字技术、跨界融合模式,拓宽黄河文创创作维度与传播路径,为黄河文化长效传承与文创产业可持续发展提供支撑。
Abstract
Against the background of in-depth integration of culture and tourism as well as the construction of a cultural power, the Yellow River culture, as an essential part of China's outstanding traditional culture, is of great practical significance for its inheritance, innovation and contemporary revitalization. By carrying out the systematic design and market-oriented development of cultural and creative products related to the Yellow River culture, the work aims to promote the creative transformation and innovative development of Yellow River cultural resources, and break the predicament of single communication form and poor practical implementation of traditional culture. Meanwhile, it also aims to improve the research and development system of cultural and creative products, comprehensively upgrade the creative level, category richness and quality grade of contemporary Yellow River-themed cultural and creative products, adapt to public consumption demands and contemporary aesthetics while adhering to cultural roots, and ultimately realize mutual empowerment and win-win development between the living inheritance of the Yellow River culture and the high-quality growth of the cultural and creative industry. Adopting integrated research methods including literature research, typical case analysis and field investigation, the material resources and spiritual connotation of the Yellow River culture were systematically sorted out. Based on relevant theoretical foundations of design science, a five-in-one research framework for cultural and creative product design, namely cultural responsibility, resource sorting, process optimization, feature exploration and functional innovation was constructed. In conclusion, the design and development of Yellow River cultural and creative products should balance the mission of cultural inheritance with the actual demands of the market. It is essential to deeply explore regional cultural characteristics, integrate modern design aesthetics, and strengthen the practical functions and emotional value of products, so as to achieve coordinated improvement of social and economic benefits. In the future, digital technology and cross-border cooperation modes can be further adopted to broaden the creation dimension and communication path of Yellow River cultural and creative products, providing support for the long-term inheritance of the Yellow River culture and the sustainable development of the cultural and creative industry.
关键词
黄河文化 /
文创产品 /
设计策略 /
地域特色 /
实用功能
Key words
Yellow River culture /
cultural and creative products /
design strategies /
regional characteristics /
practical functions
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基金
山西省教育科学“十四五”规划课题（GH-240042）
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