中国传统色彩的&#x0201c;视觉+&#x0201d;应用路径构建与实践研究

汪兰川; 王子安

doi:10.19554/j.cnki.1001-3563.2026.16.048

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包装工程（设计栏目） ›› 2026, Vol. 47 ›› Issue (16) : 542-552. DOI: 10.19554/j.cnki.1001-3563.2026.16.048

设计研讨

中国传统色彩的“视觉+”应用路径构建与实践研究

汪兰川^*, 王子安

作者信息 +

Construction and Practice of the "Visual+" Application Path of Traditional Chinese Colors

WANG Lanchuan^*, WANG Zian

Author information +

文章历史 +

摘要

目的本文对中国传统色彩在设计领域中的问题进行梳理和分析提出中国传统色彩的三重应用路径,从而助力中国传统色彩的传承发展,建立民族文化自信。方法首先以中国传统色彩的深厚内涵和文化底蕴为基础,以中央广播电视总台《2023年春节联欢晚会》（下称2023总台春晚）为对象,运用案例分析法,对中国传统色彩在2023总台春晚中的应用路径展开探究分析,进一步挖掘中国传统色彩在设计领域的合理表达。其次运用K-means聚类分析等设计方法在设计实践中验证所得结论,使得结论更具可行性。结果分析得出2023总台春晚的中国传统色彩应用共分三重路径,并且通过设计实践验证得出其应用路径可行。结论首先通过分析中国传统色彩在2023总台春晚中的应用路径,提出中国传统色彩“视觉+文化思想性”“视觉+色彩适配性”“视觉+创新创意性”的三重应用路径,使中国传统色彩在设计领域中的应用有了科学化、规范化、系统化的美学表达。其次通过中国传统色彩在养肝香包中应用的设计实践,验证了中国传统色彩三重应用路径具体可行。

Abstract

The work aims to sort out and analyze the issues of traditional Chinese colors in the design field, proposing three application paths for traditional Chinese colors to facilitate their inheritance and development and establish national cultural confidence. Firstly, based on the profound connotation and cultural heritage of traditional Chinese colors, with the 2023 CCTV Spring Festival Gala as the object, the case analysis method was employed to explore and analyze the application paths of traditional Chinese colors in the 2023 CCTV Spring Festival Gala, further excavating the reasonable expression of traditional Chinese colors in the design field. Secondly, design methods such as K-means clustering analysis were used to verify the conclusions obtained in design practice, making the conclusions more feasible. The analysis revealed that the application of traditional Chinese colors in the 2023 CCTV Spring Festival Gala followed three paths, and the feasibility of these application paths was verified through design practice. Firstly, by analyzing the application paths of traditional Chinese colors in the 2023 CCTV Spring Festival Gala, three application paths for traditional Chinese colors: "visual+cultural ideological", "visual+color adaptability", and "visual+innovative creativity" are proposed, enabling the application of traditional Chinese colors in the design field to have a scientific, standardized, and systematic aesthetic expression. Secondly, through the design practice of traditional Chinese colors applied in liver-nourishing sachets, it is verified that the three application paths of traditional Chinese colors are specifically feasible.

导出引用1

汪兰川, 王子安. 中国传统色彩的“视觉+”应用路径构建与实践研究[J]. 包装工程. 2026, 47(16): 542-552 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.048

WANG Lanchuan, WANG Zian. Construction and Practice of the "Visual+" Application Path of Traditional Chinese Colors[J]. Packaging Engineering. 2026, 47(16): 542-552 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.048

中图分类号： J01

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