| 摘要: |
| 阐述了产品体验的概念， 解析用户 “触点” 形象特征， 提出用户 “触点” 形象特征的模糊表达方法。通过构建基础研究， 以核心价值变量模糊集为基础， 实施非概率抽样调查与分析， 建立目标用户初步形象特征集， 进行目标用户 “触点” 形象特征词语筛选， 确立目标用户 “触点” 形象特征词语的敏感度， 完成目标用户 “触点” 形象特征模糊集的构建。 |
| 关键词: 产品体验 目标用户 触点 形象特征 |
| DOI： |
| 分类号:TB472 |
| 基金项目:中国矿业大学科技基金项目 （OV060925） |
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| Research on Self-image Characteristics for“Touch Point”Perspective Users on Product Experience |
|
ZHANG Kun, CAO Xin-wen
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China University of Mining and Technology， Xuzhou 221116， China
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| Abstract: |
| It clarified the definition of product experience. It analyzed the touch points of self-image characteristics for perspective users (SCPU) and proposed the method of fuzzy expression for them. It builded the set of elementary SCPU through basis research and questionnaire. The touch-points of SCPU are discerned and their sensitivities for perspective users are established. So, it constructed the fuzzy set of the touch-points of SCPU. |
| Key words: product experience perspective user touch point self-image characteristics |
