| 苗广娜.产品设计中式审美的文化倾向表现研究[J].包装工程,2015,36(12):135-138,143. |
| 产品设计中式审美的文化倾向表现研究 |
| The Culture Tendency of Chinese Aesthetic in Product Design |
| 投稿时间：2015-01-28 修订日期：2015-06-20 |
| DOI： |
| 中文关键词: 产品设计 文化传承 中式审美 文化倾向 |
| 英文关键词: product design cultural inheritance Chinese aesthetics culture tendency |
| 基金项目: |
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| 中文摘要: |
| 目的 研究产品设计中式审美的文化倾向表现特征。方法 从文化传承角度论述产品设计与文化的发展关系， 强调产品设计在文化传承过程中所起的重要作用， 并从5个方面结合实例分析产品设计中式审美的文化倾向表现特征。结论 强调民族文化差异， 从产品设计的中式审美文化倾向性出发， 将大众认可的中式审美文化表现形式自然融入现代产品设计中， 以提高产品的民族个性识别特征， 提升中国产品设计的整体形象。 |
| 英文摘要: |
| It aims to study the cultural tendency characteristics of Chinese aesthetic in product design. It discusses the relation between product design and cultural development from the perspective of cultural inheritance， emphasizes the important role of product design in cultural inheritance，and analyzes the universal performance characteristics of Chinese aesthetic tendency in product design through case studies in five aspects. It emphasizes differences between national cultures and suggests combing well-accepted Chinese aesthetic representation with modern product design so as to improve the product's national character identifying characteristics and the overall image of Chinese products design. |
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