| 刘扬.天工开物在信息符号化中的应用[J].包装工程,2016,37(12):5-8. |
| 天工开物在信息符号化中的应用 |
| Application of the Idea of the Heavenly Creations in the Design of Information Symbols |
| 投稿时间：2016-01-21 修订日期：2016-06-20 |
| DOI： |
| 中文关键词: 天工开物 人代特征 信息 符号 能指 所指 造物思想 转化观念 |
| 英文关键词: heavenly creations human generation characteristics information symbol signified signifier creation thought transformation concept |
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| 中文摘要: |
| 目的 对现代信息符号化设计理念的创新性进行分析和借鉴。 方法 以天工开物的传统造物思想为依据，通过天工人代创化事物的观念与社会视觉信息符号的指代作用进行类比分析，阐释信息符号化以人为本思想与视觉转化观念以及文化符号构成 3 个方面的设计理念。 结论 信息符号化设计，不仅涉及视觉文化而且还涉及与社会学知识的整合，必将逐步摆脱以单纯媒介技术为目的的羁绊， 赋予更新的中国传统文化内涵， 向基于文化认知的视觉传播方向转型， 促进信息传达设计思维与方法的创新。 |
| 英文摘要: |
| The innovation of modern information symbol design concept is analyzed and used for reference. Traditional thought of creation to heavenly compounds as the basis, through the role of heavenly creations and human creative things ideas and social visual symbol, the analogy analysis is made. It interprets the information symbols of people-oriented thought and the concept of visual transformation and cultural symbols which constitutes three aspects of the design concept. The information symbol design, involving not only the visual culture also relates to the integration of the sociology of knowledge will gradually get rid of simple media technology for the purpose of the fetters, given to update the connotation of Chinese traditional culture, to the direction of visual communication based on the cognitive and cultural transformation, promote information convey the thinking and method of design innovation. |
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