| 何彤.中国传统人文精神在包装设计中的运用研究[J].包装工程,2016,37(12):12-15. |
| 中国传统人文精神在包装设计中的运用研究 |
| Application of Traditional Chinese Humanistic Spirits in the Packaging Design |
| 投稿时间：2016-02-01 修订日期：2016-06-20 |
| DOI： |
| 中文关键词: 中国传统 人文精神 包装设计 实践运用 |
| 英文关键词: Chinese tradition humanity packaging design practical use |
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| 中文摘要: |
| 目的 对中国传统人文精神在包装设计中的有效性进行分析，探讨实际运用过程中对消费群体引发公众记忆和民族精神力量的作用。 方法 以中国传统人文精神的发展史、文化内质和文化核心为基础，通过包装设计的技术手段进行分类研究。得出人文精神运用在包装设计中，对消费群体识别、时代审美和外界干扰 3 个方面的影响。 结论 通过对中国传统人文精神在包装设计中的实践性研究，证明传统人文精神对地域性设计的利益性，从而为中国设计走向世界提供独特的精神支持。 |
| 英文摘要: |
| It aims to analyze the effectiveness of traditional Chinese humanity in the packaging design, discuss the role of the practical use on the advancement of collective memory and national spirit. Based on the history, culture essence and core of the traditional Chinese humanity, classification study is made through examining the technique of packaging design. The use of humanity in the packaging design as well as its influence on the detection of consumer group, the trend of current aesthetics, and the outside disturbance are obtained. Through the practical research on the traditional Chinese humanistic spirit in the packaging design, it proves that the traditional humanistic spirit is of interest to the regional design, so as to provide a unique spiritual support for the Chinese design to the world. |
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