| 杨新忠,李彩林.“合文”在汉字标志设计中的应用[J].包装工程,2016,37(12):67-71. |
| “合文”在汉字标志设计中的应用 |
| The Application of the "Combine Font" in the Design of Chinese Characters Logo |
| 投稿时间：2016-01-06 修订日期：2016-06-20 |
| DOI： |
| 中文关键词: “合文” 汉字标志 应用表现 |
| 英文关键词: "combine font" chinese character logo application performance |
| 基金项目:2015 年度江西省艺术科学规划项目（YG2015022） ；南昌大学社会科学研究基金项目（15XYS01） |
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| 中文摘要: |
| 目的 通过对“合文”在汉字标志设计中应用的研究，总结归纳出其主要的表现形式与规律，给汉字标志的创新性与独特性表现带来启示或参考。 方法 以众多“合文”型汉字标志设计的经典案例为对象，分析其设计表现手法与艺术特征。 结论 “合文”性质的汉字标志设计，以其强烈的民族味和别具一格的形象特征， 能取得良好的视觉传达效果。 |
| 英文摘要: |
| Through of "combine font" in chinese logo design in the application of research, summed up the main forms and rules for chinese character logo creativity and uniqueness of bring some inspiration or reference appear is.Taking many classic cases of the design of the "combine font" chinese character logo as the object, the design technique and the artistic features of the design are analyzed. "combine font" chinese character logo design, with its strong national flavor and unique image characteristics, can obtain good visual effect. In the convergence of globalization today, it has a wide range of prospects for use. |
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