| 摘要: |
| 目的 对产品造型中的纹饰符号特性、纹饰与产品商业价值的实现、纹饰与民族文化传播进行分析。 方法 以产品造型的纹饰构成元素特性为基础，通过纹饰符号情感特性的分析，对产品纹饰符号承载人文情感、传递特定文化价值及有效促使产品商业价值实现进行研究。 结论 通过纹饰与产品造型相互依存关系的理解、基于纹饰传统视觉文化创新发展途径的思考、基于纹饰的文化传播与产品商业价值实现的相互促进关系判别可知，产品造型中的优秀纹饰符号能在强化消费者情感认同的同时促进商业消费行为的达成，并且，在产品以消费形式被广泛传播的同时，依附于纹饰符号的文化现象也得到了有效传播。 |
| 关键词: 纹饰 产品造型 情感 传统 |
| DOI： |
| 分类号:TB472 |
| 基金项目:陕西省教育厅专项项目(14JK1327) |
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| Emotional Features and Functions of Emblazonment in Product Design |
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ZHOU Zhu
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Xi′ an Technological University, Xi′ an 710032, China
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| Abstract: |
| It analyzes the symbol features of emblazonment, the realization of emblazonment and product commercial value, emblazonment and culture transmission. Based on the structure elements of emblazonment, and through the analysis of cultural characteristics of emblazonment, it researches emblazonment how to carry on the human feelings, transfer cultural value, and promote the realization of business value. Through the understanding of dependency relation of emblazonment and product modeling, thinking of innovation development way of tradition visual culture, and judgment on the promotion of the relationship with the commercial value, the excellent emblazonment in product design can promote the recognition of consumer culture and promote the commercial consumption. While the product is widely spread in the form of consumption, the cultural phenomenon that attaches to the emblazonment has been effectively spread also. |
| Key words: emblazonment product modeling emotion tradition |
