| 卢孩,蒋晓.基于符号学的社交网络研究及产品社交化思考[J].包装工程,2016,37(20):157-161. |
| 基于符号学的社交网络研究及产品社交化思考 |
| Social Network and Think of Social Products Based on the Theory of Semiotics |
| 投稿时间：2016-05-27 修订日期：2016-10-20 |
| DOI： |
| 中文关键词: 符号学 社交网络 外延层面 内涵层面 |
| 英文关键词: semiotics social networking extensionality level connotation level |
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| 中文摘要: |
| 目的 对社交网络符号进行研究分析，为产品社交化提供思考方向。 方法 以较为成熟的社交网络为研究对象，立足于符号学理论，从符号的语意构成、外延层面与内涵层面进行归纳与符号意义解析。 结果 从符号分析中得知认知心理、情感化、人际关系和社会文化意义是社交网络的构成要素。 结论 从社交网络的构成要素中总结产品社交化的必要条件，即在系统模型与用户认知模型相匹配的基础上，引起用户的积极情感，营造参与感；形成具有独自特色的人际关系圈；立足本地文化，探索本地化社交模式。 |
| 英文摘要: |
| The research and analysis of the social network symbols, to provide thinking direction for the product socialization. Based on the theories of semiotics and semantic composition, it summarizes and analyzes the mature social network (Renren and Sina Microblog) with the symbolic semantics of extensionality level and connotation level. It concludes that cognitive psychology, emotion, interpersonal relationship and social culture are the elements of social networks. It summarizes the essential condition of the product socialization from the elements of social network, which is causing the user positive emotion and creating a sense of participation on the basis of matching system model with user cognitive model, the formation of a unique interpersonal circle, exploring social model based on local culture. |
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