| 朱琼芬.古典窗棂元素在茶叶包装设计中的运用[J].包装工程,2017,38(18):46-50. |
| 古典窗棂元素在茶叶包装设计中的运用 |
| Applications of Classic Window Lattice Element in Package Design of Tea |
| 投稿时间：2017-05-10 修订日期：2017-09-20 |
| DOI： |
| 中文关键词: 窗棂 包装设计 茶叶 |
| 英文关键词: Window lattice package design tea |
| 基金项目: |
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| 中文摘要: |
| 目的 探析古典窗棂元素在现代茶叶包装设计中的传承和创新运用。方法 从窗棂元素的主要表现形式和现代茶叶包装设计发展趋势入手，分析古典窗棂元素在图形表现、色彩挑选、材料使用和意蕴构建四个方面在现代茶叶包装设计运用中所达到的艺术效果及对中国茶道精神的深度阐释。结论 融合了现代设计理念和技巧的古典窗棂元素构建了茶叶产品包装设计的新风格，对提升产品品牌价值，传播文化信息，弘扬民族特色具有重要意义。传统文化与现代设计理念的融合是实现艺术个性和民族风格统一、提升商品附加值和文化内涵双重功能的必由之路。 |
| 英文摘要: |
| It explores the inheritance and innovation of classical lattice elements in modern packaging design of tea. Based on the main forms of lattice elements and modern tea packaging design trend, it analyzes the application of classical lattice elements in package design of tea from four aspects: graphics performance, color selection, material use and connotation building. By integrating with modern design concepts and techniques, classic lattice elements constructs a new style of tea packaging design, which helps enhance the brand value, transmit product information, and thus plays an important role in expressing national characteristics as well as Chinese traditional tea culture. Furthermore, the combination of traditional culture and modern design concepts has become a necessary approach for national packaging design to innovate and realize its artistic and national unity, as well as to promote the dual function of the additional value and cultural connotations. |
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