| 孙敏娜.以金箔产品包装设计为例的金色属性研究[J].包装工程,2017,38(22):99-102. |
| 以金箔产品包装设计为例的金色属性研究 |
| The Attribute of Gold Taking Gold Foil Packaging as a Case |
| 投稿时间：2017-06-29 修订日期：2017-11-20 |
| DOI： |
| 中文关键词: 金色 金箔 包装设计 写实色彩 非遗 |
| 英文关键词: gold gold foil packaging design realistic color intangible cultural heritage |
| 基金项目:2014年度高校“青蓝工程”资助项目（18112008032） |
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| 中文摘要: |
| 目的 指出传统包装设计中金色心理色彩感觉的偏差，为现代包装设计中金色的运用提供属性分析的依据。方法 基于Photoshop色彩均值法、CIE 1976Lab色度空间和Lab色彩模式，将金箔样本色彩作为写实色彩代表，将金箔产品包装色彩作为设计色彩代表，将苹果手机外壳色彩作为流行色彩代表，研究3类色彩关系中金色的属性。结论 揭示金箔并非“黄”金色而是“红”金色的真相，指出金箔产品包装写实色彩的不实，以及金色包装色彩需反映当下流行色趋势，为金色在包装设计中的应用提供一定的参考。 |
| 英文摘要: |
| Pointing out the deviation of golden color psychological feeling in the traditional packaging design, which provides the attribute analysis basis for the use of golden color in modern packaging design. Based on Photoshop color mean, CIE 1976Lab color space and lab color model, gold foil samples represent the realistic color, gold foil packaging's colors represent the design color, Apple iPhone shell's colors represent the popular color, and the three kinds of color's relationship are studied. It is concluded that gold is not a "yellow" gold but "red" gold, pointing out the gold foil packaging's realistic color is not real, the lightness of designer's subjective decorative color is so low, and gold packaging's color need to follow the current trend of fashion color. These provide references for the application of gold in packaging design. |
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