| 刘柏松,辛向阳.移动应用APP中劝导式设计方法研究[J].包装工程,2017,38(22):131-134. |
| 移动应用APP中劝导式设计方法研究 |
| Persuasive Design Method in Mobile Device Application |
| 投稿时间：2017-07-15 修订日期：2017-11-20 |
| DOI： |
| 中文关键词: 劝导式设计 移动应用APP 用户粘性 |
| 英文关键词: persuasive design mobile device application adhesiveness of users |
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| 中文摘要: |
| 目的 探讨移动应用APP中劝导式设计方法的主要目标与特征。方法 通过对劝导式设计方法的理论与策略进行研究总结，得出劝导式设计方法的一个关键元素“习惯”。总结移动应用的特性，得出APP开发中的4个重要特征。通过比对和分析得出两者相匹配的共性，导出劝导式设计在移动应用上的核心目标。结论 移动应用APP产品上的劝导式设计方法的核心目标是“养成用户使用习惯”，这一目标符合劝导式设计的理论特征，同时也适应移动应用APP作为商业产品的核心需求。 |
| 英文摘要: |
| It aims to study the primary objective and characteristics of persuasive design method in mobile device application. Through analyzing the theories and strategies of persuasive design methods, knowing "habit" is a key factor for the theory. It summarizes the characteristics of mobile applications, and gets four important features of APP development. Through comparison and analysis, the similarities between the two are obtained, and the core goal of persuasive design in mobile applications is derived. The goal for persuasive design method in mobile device application is for users to form a habit of usage, which fits the general strategies of persuasive design and the purpose of mobile device application as a consumer's product. |
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