| 邓世维,陈飞虎,邹昌.乡村旅游纪念品包装的情感化设计[J].包装工程,2018,39(6):57-62. |
| 乡村旅游纪念品包装的情感化设计 |
| Emotional Design of Rural Tourism Souvenir Packaging |
| 投稿时间：2017-11-23 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.012 |
| 中文关键词: 乡村 乡村情感 旅游纪念品包装 情感化设计 |
| 英文关键词: village country emotion tourism souvenir packaging emotional design |
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| 中文摘要: |
| 目的 探讨乡村旅游纪念品包装的情感化设计方法。方法 分析乡村情感的核心即回归的情感，及其与乡村纪念品包装的交互体验模式，从本能层、行为层和反思层3个层次探索具体的情感化设计方法及应用。结论 为了使乡村旅游体验不断优化，从情感设计的角度切入，探索乡村旅游纪念品包装设计的新思路和方法，满足消费者对乡村纪念品包装的消费需求和情感诉求。 |
| 英文摘要: |
| It aims to discuss the emotional design method of rural tourism souvenir packaging. Based on the analysis of the core of emotion in rural areas, the return of emotion, and the interaction model with the rural souvenir packaging, it explores the specific emotional design method and its application from three levels: instinct, behavior and reflection. In order to make rural tourism experience continuously optimize, starting from the emotional design perspective, new ideas and methods of rural tourism souvenirs packaging design are explored to meet consumer demand of rural souvenir packaging and emotional appeal. |
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