| 詹秦川,赵洋.AR技术与传统纸媒的交互融合设计研究[J].包装工程,2018,39(6):139-144. |
| AR技术与传统纸媒的交互融合设计研究 |
| Interactive Integration Design between AR Technology and Traditional Paper Media |
| 投稿时间：2018-01-14 修订日期：2018-03-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.027 |
| 中文关键词: 增强现实技术 传统纸媒 多感知性 交互 |
| 英文关键词: augmented reality technology traditional paper media multi-perceived interaction |
| 基金项目:陕西重大景观规划设计与人文精神（11EH128） |
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| 中文摘要: |
| 目的 研究增强现实技术在传统纸媒领域中的应用现状、优势及方式。方法 通过分析最新的国内外增强现实技术应用于出版行业中的案例，探讨AR技术应用到传统纸媒的新型设计理念与方法，并且结合自身团队增强现实图书设计实践案例，研究“互联网+”时代背景下传统纸媒实现全新的价值体验，寻求新的发展思路，实现符合时代要求的转型思路。结论 通过研究增强现实技术的优势和应用案例，可以得出应用增强现实技术的传统纸媒，不仅可以使用更多形式传递丰富的信息，而且还可以增强读者的互动性和体验感，同时可以使品牌广告创造更大的价值。将增强现实技术与传统纸媒的交互融合应用方式进行了阐述，意在探讨在AR技术下传统纸媒与新技术、新科技结合的新型转型方法。 |
| 英文摘要: |
| It aims to study the application status, advantages and ways of augmented reality in traditional paper media. By analyzing the latest domestic and foreign applications of augmented reality technology in the publishing industry, it discusses the new design concepts and methods of applying AR technology to traditional paper and media, and combined with its own team to enhance the practical case of book design practice to study the background of "Internet +" era under the traditional paper media to achieve a new value experience, seeks new ideas for development, in line with the requirements of the times to achieve transformation thinking. By studying the advantages and application cases of augmented reality technology, we can conclude that traditional paper media using augmented reality can not only convey rich information in more forms, but also enhance readers' interactivity and feeling of experience while enabling brands advertising to create greater value. It elaborates the application of the interaction between augmented reality technology and traditional paper media, and aims to discuss the new transformation method of combining traditional paper media with new technology and new technology under the AR technology. |
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